RE: long_haul19 May 2014 18:06
All bookies will make money on World Cup due to the spread of betting. Even if one of the favorites .. Brazil, argentina, Germany or Spain win the bookies will still clean up. Any other team wins then it it's boom time.
The thing that ladbrokers need to ensure is that they get maximum market share through good prices and novelty bets etc. They seem to have a major marketing initiative going on just now so time will tell