RE: New article in the Times about cineworld18 Aug 2020 01:24
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“Somebody once described the release in the cinemas as the locomotive which is taking the whole train behind it,” he said. And with 4DX, you may actually feel the juddering of that locomotive.
Comment: A gust of wind brings film to life
Thank goodness the film started at the seaside (David Sanderson writes). The walk through a steamy August London, coupled with a heat-retaining face covering, had already left me fretting about the cinema’s temperature checks.
Sitting down with sticky shirt, I took a slurp of water as Inception, Christopher Nolan’s mind-bending 2010 film, began.
Then 4DX kicked in; a spray of water came from somewhere to cool my face as a brief gust of seaside wind wafted over my grateful sweaty skin. Was there a salty tang in the air? I was chilled and (slightly) thrilled.
Then, as Leonardo DiCaprio began a fight with his adversaries, I became annoyed. Who was that kid swinging their legs into my cinema seat?
Woah! That tilting seat made me spill my water! Well, at least the tilt and kick were synchronised with the action. And it is worth the wait for Inception’s snowy mountain scene when, yup, snow floats down from the auditorium roof.
4DX, described as a “motion, air, water, bubble, fog and scent-generating system built into special seats”, has emerged from South Korea, with cinema operators hopeful that it will lure people back to the big screen.
Cineworld also plans to equip 30 per cent of its cinemas with Screen X, a 270-degree cinema with the action also cast on the side walls.
So, is it worth it? Or is it just annoying? Well, for an added visceral thrill with a James Bond or Marvel film, why not? Especially for that spritz of water on a hot day.