Inflection2 Jul 2021 14:20
The company is about to turn from start-up having reached an inflection point.
The negatives are clear - James Draper pumped this up at prices that never reflected the revenue nor the timescale towards commercialisation. In doing so, he left many people deeply in the red for which he deserves huge amounts of criticism. In doing so and for many, he destroyed trust in himself and the product he is in charge of.
It was this messaging early on that flew in the face of the reality that Bidstack was still in start-up mode. However, it was clear that Bidstack was in start-up mode. There were so many building blocks required to reach this point. A swift look through the RNS news showed the various points where these blocks were being put in place; the acquisition of pubguard, the Lumen research, SDK tech, the IAB Gold Standard, Moat etc..
The building continues of course, and now they are working hand in hand with them, publishers, advertisers and industry bodies to reach an industry standard for an 'open exchange method of trading in-game advertising'. https://www.bidstack.com/wp-content/uploads/2021/03/Bidstack-Annual-Report-2021.pdf (pg 74).
All of this took years to this point but they are near inflection - In February this year, Bidstack stated that the company was moving from test spend - https://www.proactiveinvestors.co.uk/companies/news/939950/bidstack-confirms-revenues-ahead-of-expectations-for-2020-939950.html The fundraise RNS says, they have reached an inflection point, which was the same message conveyed by Lisa Hau in her recent interview - https://medium.com/authority-magazine/inspirational-women-in-stem-and-tech-lisa-hau-of-bidstack-on-the-5-leadership-lessons-she-learned-fb06fb45f002
Going forward, this is the period where the company will either go on to thrive or not - as it is fully funded and the revenues need to come in. 'In addition, the Board has been focussed on controlling total operational costs of the Group going forward as it starts to rebalance capital deployed to reflect the shift from product development to commercialisation.'
Over the last 6 months, we have seen a change in the personnel - more experienced folk have come in and an increase over 12 months of sales positions. We have also seen lots of games being added - though this will be just the beginning.
There is such a huge amount of potential both in the number of games to be filled with adverts that were delayed by the pandemic. These will come online and so we shall see what those will be.
The gaming industry has grown, is growing and will continue to grow - and analysis shows this is for all ages and genders. Where there are people, there will be advertisers wanting to reach those people. Bidstack have a quality product.
This is a great price to enter for sure with more and more games to come onstream and if they can cosolidate their position - then the future could be very bright. The evidence for that will be over this next 2 ye
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