Member Info for hopeabound

This is fantastic and I look forward to deals that come off the back of this in the hopefully near future.

'2021 Bidstack outcomes: The next year will only see upside for the company as the in-gaming segment continues to grow. The company will likely become an acquisition target for public and private SSPs as they go looking for growth. It could also be a candidate for a SPAC roll-up.'

From Exchangewire:
https://www.exchangewire.com/blog/2020/12/23/17-european-ad-tech-companies-big-2021/

James Draper has written this article in Forbes Technology Group - https://www.forbes.com/sites/forbestechcouncil/2021/06/29/in-game-advertisings-challenge-preserve-the-gaming-experience-power-ad-quality/?sh=5e26d87221f5

'Why 2021 will be a great year for mobile gaming'

https://newdigitalage.co/mobile/why-202 ... le-gaming/

https://twitter.com/bidstack/status/1409484345958670338

'In January, Superdata Research reported that worldwide digital games market earnings rose by 15% to reach $11.6B and mobile grew by 6%.'

The average age of a video game player is 35 to 44 years [Source: ESA]
Nine in ten (90%) of Gen-Zers classify themselves as gamers, compared to 59% of the American population [Source: Media Post]
Two in five (40%) of Millennials said they’d been gaming more during the pandemic [Source: YouGov]

Trend 4: More Screen Time Will Be Given To In-Game Ads

The shift in consumer behavior has meant that mobile game advertisers must readjust their strategies to make room for smarter, playable ads. Let’s take a look at the two most popular in-game ad formats*:

Rewarded videos: users watch full-screen ads in exchange for in-app rewards
Interstitials: full-screen ads that cover the interface of the app and appear between levels and activities

For marketers considering in-game ads, here are some stats to consider:

A third (34%) of gamers said a rewarded video ad is the type that is more likely to prompt in-game purchases, compared to 11% who preferred static interstitial ads [Source: Facebook]
Mobile app marketers spent $74.6 billion globally in 2020 to drive users to install mobile apps [Source: AppsFlyer]
Nearly 4 in 5 (79%) developers using a hybrid approach said rewarded video is working more successfully [Source: Facebook and Walnut Unlimited]

As this year continues, marketers must continue to monitor the effects of gaming habits and behaviors. The question whether play more or less as they are able to venture outside of their homes has yet to be answered. The great thing: mobile gaming allows players to now do both.

Cambridge130 - you will no doubt look back on this period of your life with great pride. We had a post yesterday of somebody overexposed who is very worried. Grow up. Take stock.

It's as if you can't trust a single word he says.

People have their money invested in this company and there are some on here who happily mock. They should take stock of their behaviour and change it because it is harmful and very childish. Meanwhile, take a deep breath MrPatience. It is only a loss unless you sell. There is much work going on in the company - arrivals such a Glen Calvert and Katherine Hayes - new games - still in startup mode - according to the Cheif Revenue Officer - so all is not lost. Maybe write something regarding how much you have invested to the team at Bidstack to give them an extra boost of the extent you put faith in them. I am sure they will read a physical letter.

cambridge130 'Now I'm back in a purely observing mode at the moment'...

By observing you mean, knocking out loads of posts every day bashing the company. I call that being active...I presume you are just 'observing' on ADVFN too...

People forget or choose to ignore the fact that it is still in start-up mode - https://www.youtube.com/watch?v=BETJDem0etQ - not my words but the words from those at the company - the Chief Revenue Officer. "My own personal experience in developing and selling advertising technology to buyers and sellers in new media channels all point to us having a strong business for years to come. It takes time to embed new media or monetisation and technology into both the advertising and gaming industry but it’s clear from the evidence so far that both sides are seeing this as a new mainstream way to make money or reach an audience.”

The acceleration is almost here according to Lisa Hau - who says the company has reached an inflection point - https://medium.com/authority-magazine/inspirational-women-in-stem-and-tech-lisa-hau-of-bidstack-on-the-5-leadership-lessons-she-learned-fb06fb45f002 - 'and the team is leading the charge in building out an open exchange industry standard, enhancing our proprietary programmatic technology and strengthening safety features with Pubguard, our malvertising platform....We see these as crucial steps to accelerate and scale Bidstack in order to seamlessly bring together game developers and brands. This will enrich the gaming ecosystem to ensure that it continues to flourish and eventually mature into a billion-dollar industry that will create opportunities.'

We will know soon enough regarding funding mechanisms but there are posters on here who clearly know nothing about business. Absolutely SFA. But hey, better to listen to an anonymous ego bombarding a forum rather than the voices from the company itself.

That said, the price is terrible, the market in panic, shareholders deeply under. The CEO does have a responsibility to come out and calm the market, which he isn't.

Look at the state of the comments today. Hysteria and from some who cofessed to not even holding. Even more hysterical from new accounts. Lol.

Go to Google - search Bidlievers...

Link - https://www.bidstack.com/news/bidstack-news/bidstack-land-portfolio-of-titles-from-sir-studios/?utm_source=twitter&utm_medium=social&utm_campaign=2021_news&utm_content=sirstudios

'We're excited to announce Sir Studios as a new gaming partner! We will be expanding our gaming portfolio with 2 of their amazing F2P games.' We're excited to announce Sir Studios as a new gaming partner! We will be expanding our gaming portfolio with 2 of their amazing F2P games.

True HivedOff. the problem is clearly communication, which has only been through the odd RNS i.e. MOAT and or LinkedIn or Twitter for industry news and game and network sign ups. Plus the occasional online interview like this one or the Lisa Hau one recently but that is to the in-crowd not investors.

If funding is sorted - and I see no reason why it won't be, then for the love of God, they should step up their investor communication.

Links

https://www.youtube.com/watch?v=S7mcesG1BmY - rise of In-play advertising

https://www.youtube.com/watch?v=5YdO79mPs1o - Future of esports and live streaming

What do media buyers want from gaming - https://www.youtube.com/watch?v=LwgWrjIlIVk

Video with Twitch: Twitch and monetisation of gaming and streaming - 'Esports and streaming perhaps gives the best visual representation of the rise of gaming. Even the biggest of cynics can’t ignore sports stadiums packed with esports enthusiasts, or livestream collaborations between gamers and some of the worlds biggest mainstream'.

Bidstack is highlighted on the screen along with others.

There were one or two folk questioning why Bidstack were getting mobile games but not AAA....and seeing it as a failing.

Well...

'The numbers cemented what we all know about mobile games. They’re the biggest category in gaming now.'

'Game companies have been acquiring adtech and mobile marketing firms so that they can be more efficient in acquiring mobile gamers through advertising.'

'Mobile is the main destination for gamers and for monetization'

https://twitter.com/bidstack/status/1405139737711624197

Some interesting stuff from 20 mins -

'The business is at a stage now where we are attracting great profiles from tech companies, AAA game developers, strong AD-Tech backgrounds...I've been very proud about the team we've built up in the past 6 months...the conversion and the payback is really coming through.'

In the latest episode of The Leadership Learns Podcast, Peter Rabey spoke to Lisa Hau, COO & Board Member at Bidstack Group PLC, an innovative in-game ad platform. Lisa has 15+ years’ experience working at FTSE 100’s including WPP, where she led investor relations before joining Bidstack Group in 2020.

?? Listen on Spotify: https://spoti.fi/2TckVFd
?? Listen on Apple: https://apple.co/3fiSQoz

Lisa shares her inspiring career journey and transition from the corporate world into start-up culture, and how being comfortable with feeling uncomfortable has helped her succeed.

Via the Bidlievers forum

'The introduction to Bidstack, one of the UK’s most exciting tech stories, came from a colleague on their Advisory Board. I was intrigued by the value proposition. The introduction to the founders, James Draper and Fran Petruzzelli, reinforced my excitement in having a front row seat as Bidstack builds out a new advertising category in gaming — which reaches over a third of the world’s population.'

Interesting to see how she arrived and that she felt suitably excited to get onboard.

https://medium.com/authority-magazine/inspirational-women-in-stem-and-tech-lisa-hau-of-bidstack-on-the-5-leadership-lessons-she-learned-fb06fb45f002

Excllent news this morning. Hopefully, this will improve sentiment and start moving us back up.