RE: Change of Strategy22 Sep 2025 16:48
Still thinking about buying DGE
Don't like the numbers but really like the brand values. I hope that some of the rumours here aren't true about what they're planning. The premium valuation is all about aspiration for quality branded products - if you go discount bulk you lose that allure and you almost certainly can't get it back. Promotions fine, permanently low prices no.
In my opinion margins are more important than volumes.
Plus we also sometimes forget that trends in western Europe (declining alcohol consumption, trips to Lidl/Aldi etc) are a small part of the story. DGE is a global company and the potential for long term growth in Asia is still good.