RE: I only have 1 question23 Oct 2024 20:55
Actually I think Reardon answered the question very well. He is spot on regarding increased competition and so even though revenues are higher than they were pre-pandemic the effort has increased by even more especially with regards marketing and the cost generally of producing higher volumes (due to keener pricing). So those margins that had been maintained before are no longer being hit now. For example the increased effort on marketing alone has reduced margins by over 3%.
That's just EBITDA. The situation in even worse when it comes to overall profit as all the investment in DCs, automation, head office, brands etc. is hitting the profit line via amortisation/depreciation and also the interest on the money borrowed to help pay for it all. Together these things have knocked a further 5% off overall margins. Before Covid all these items totalled less than £25m, now they are over £100m and that's before any write-offs.
So in short they've expanded but the costs of that expansion haven't been fully offset by revenue growth and the increased competition has meant other costs have also outstripped revenue growth. It's no surprise they are cost-cutting now - it was overdue. As is the broader evaluation of the business.