RE: Bloomberg joins the party4 Jun 2023 10:37
my view is whilst asos is in trouble financially their market offering and appeal is vastly different to that of many of the competition. shein/boo don't offer the brands, i go to asos to buy a pair of fashionable trainers or jeans not to buy some crap that'll i wear for a week.
whilst they do some some ****e i was at my girlfriends last week and her and her friends all bought their holiday clothing from asos, being in our early 30s they wanted something good not crap.
i did ask about why they bought far more than they needed, in different colors etc it was because they could send it back for free. that was my greatest concern as i think most of their clothing just got returned.
even so how many people buy clothes thinking they can send it back if they don't want it and actually never bother?
i think this will go up, imo, the brand itself if a household name, i think this share is cheap and and easy entry into a huge market for an investment/competitor.
dyor vla bla