RE: Notifications?25 Mar 2024 12:00
JDentist, the announcement of a relationship with Second Chance was a classic piece of ABH smoke and mirrors back in the day. Although an agreement of sorts may have been signed, Second Chance was categorically never a distributor, i.e. it was never itself going to buy in stock for subsequent resale.
Instead Second Chance was (and maybe still is) a mere sales agency, whose business model was/is to persuade US retailers to place orders for products on a supplier and then to take a commission on the value of any orders placed.
ABH also claimed to have signed an agreement with a UK "distributor". I can't remember the company's name, but they were infinitesimal and engaged solely in the stocking and selling of golf-related novelty items. Needless to say, no purchase order was ever forthcoming from them either.
ABH was very good at half-truths that sounded superficially great, but once those with even a modicum of experience in IT/electricals/FMCG distribution and routes to market scratched the surface, there was never a shred of anything of value in any of those. ABH also on occasion told out-and-out porkies, e.g. the notorious runway in the jungle (that never existed) and the senior health professional who was joining the board (who himself felt oblige to announce that he'd never even been so much as approached).