RE: Sales3 May 2018 11:28
People here are pointing out that AVN (obviously) needs more revenues - and fast. Some are blaming the AVN sales teams.. I'm not sure that's entirely fair.
Thing is IMO, commerce abhors a vacuum. So if there's a demand for something at a price, supply will fill that if at all possible. Basic common sense...
First and foremost, it's always very dangerous to presume that personal experience is a true reflection of the whole damn shooting match. That's very fair comment. However...
I and a number of colleagues in the industry I work in have been pitched to more than once by AVN... unsuccessfully. The problem wasn't just the offered cost of data being uncompetitive at that time (although it was, that was potentially negotiable down to levels offered then by AVN direct competitors). Nope it was the other commercial terms that AVN insisted on placing every time in the deal - namely guaranteed and irrevocable revenue commitments that we'd have had to pay, regardless of our actual requirements or usage at the time.
Basically AVN would absolutely not budge from such a business model - removing all variability from the proposal and thus placing all commercial risk upon us. Fair enough - nice terms (for AVN) if they can be imposed... but the problem was that both of their direct competitors were far FAR more flexible and offered a fully variable commitment-free arrangement. Hence, no business for AVN from either us or the several other businesses that industry colleagues worked in - their terms were unrealistic.
Now okay in the grander scheme of things, the level of business that the company I work for could have done with AVN was pretty small - and even aggregating the opportunities wouldn't have been huge.
But I couldn't help thinking that such rigid commercial inflexibility made no sense? AVN had (and has) several dramatically underutilised assets, which cost them several zillions in capex and ongoing millions in opex. It's not like they were in any position to rigidly dictate to potential customers - and surely if you have an underutilised asset that continues to mount up running costs, some revenue is better than none, no? Basicially If you've got an asset with unused capacity, sweat the living bejasus out of it.
So maybe it'd be fairer to blame whoever created such an unrealistic and rigid commercial proposal rather than the sales force who were simply ordered to take that to market? And hopefully they're a lot more realistic these days.