RE: Vaccine is good news11 Nov 2020 17:12
Buffalo, what you don't seem to understand is that boohoo plc is not the same as boohoo®. The boohoo brand does appear to be cheap tat but the business model is based around buying established brands on the cheap and integrating them into their portfolio. To add to boohoo's core business of PLT, Boohoo, BoohooMan, Nasty Gal, Miss Pap you've got Oasis, Coast & Karen Millen. Expect some big names like New Look, Gap etc to be snapped up at some point in the future.
In addition they are expanding rapidly in the States most notably - I do think first mover advantage might make a significant difference and for me is the main reason I'm now heavily invested here.