RE: Review11 Sep 2023 11:42
I'd like to re-post this as most seems as relevant here today as when first written about another company.
Some might cynically say that the focus of a junior exploration company's board of directors is to keep raising enough cash to pay their own salaries. However those directors might say they are there to keep the markets interested in the company so they can raise the funds needed to explore. This isn't easy in a sector noted for endless delays and over-spends, where most projects fail and even simple projects can take many years to progress.
Without lying to the markets or concealing truths, companies are constantly trying to generate enough new enthusiasm to compensate for dilution and impatient market participants who sell up. Consequently good marketing will seek to highlight any positives by exploiting even distant links to fashionable ideas or remote chances of near term good news. All done whilst using caveats and words like "potential" "prospective" or "estimate" that provide wriggle room should people's expectations later fail to be met. In other words, when promoting reasons to be optimistic, directors may be legally forbidden from leading us up the garden path, but they can step to one side whilst encouraging others to excitably run ahead on their own.
I've seen many junior explorers attacked for misleading markets, along with angry accusations of their management exploiting small shareholders by deliberately running a company in to financial troubles so that it can be acquired "on the cheap" by its creditors. Such critics are often emotional individuals who, without adequate understanding, excitably rushed to buy the herd's enthusiasm and then without allowing adequate time to make progress, make losses selling in to their disappointment. Such people need to recognise that most explorer's PR translates as "...we can't confirm anything just yet, but please help us by getting carried away anyway".
Arguably part of the job of a director is the ability to get you to part with your money. Each time you purchase shares they succeed. Consequently every speculator needs the ability to buy, hold or sell shares without being distracted by a company's PR or the emotions of other investors.
You need to understand what is usual for the sector in terms of what is said and when, or even if, it is actually delivered. You must then identify if there are any reasons to believe a specific company may be an exception rather than the norm. This is done by analysing their communications to separate definite and actionable facts from distracting promotional targets and aspirations. Understanding how others may fail at this can help you can better assess if any potential rewards outweigh all the risks surrounding future unknowns. Most importantly you must be able to live with the consequences of being wrong which, as you cannot eliminate risk, often means not speculating with more than you can afford to lose.