RE: RNS18 Sep 2023 08:49
I'd like to re-post this as much seems as relevant here today as when first written about another company.
Some might cynically say that the focus of a junior exploration company's board of directors is to keep raising enough cash to pay their own salaries. However those directors might say they are there to keep the markets interested in the company so they can raise the funds needed to progress. This isn't easy in a sector noted for endless delays and losses, where most projects fail and where even simple projects can take many years to progress.
Without lying to the markets or concealing truths, companies try to generate enough new enthusiasm to compensate for dilution and impatient market participants who sell up. Good marketing seeks to highlight any positives by hinting at even distant links to currently fashionable ideas or remote chances of near term good news. All this is presented using caveats and words like "potential" "prospective" or "estimate" that provide wriggle room should people's expectations later fail to be met. In other words, when promoting reasons to be optimistic, directors may be legally forbidden from leading us up the garden path, but they can step aside whilst encouraging others to excitably run ahead on their own.
I've seen many junior explorers criticised for misleading markets, along with accusations of their management exploiting small shareholders by running a company in to financial troubles so that it can be taken private "on the cheap" by its creditors. Such critics are often emotional individuals who, in the absence of hard facts and full numerical data, rushed to buy the herd's enthusiasm for a good story. Then without allowing adequate time to prove or disprove that story, make losses selling in to their disappointment. Such people need to recognise that most explorer's PR translates as "...we can't confirm anything just yet, but please help us by getting carried away anyway".
Arguably one of the jobs of a director is the ability to get you to part with your money. Each time you purchase shares they succeed. Consequently every speculator needs the ability to buy, hold or sell shares without being distracted by a company's PR or the emotions of other investors.
You need to understand what is usual for this volatile sector in terms of what is said and when, or even if, it is actually delivered. You must then look for reasons why a specific company may be an exception rather than the norm. This is done by analysing their communications to separate definite and actionable facts from distracting promotional targets and aspirations. Understanding how others may fail at this helps judge share prices in terms of if any potential upside outweighs possible downside. Yet as you cannot eliminate the risk of future unknowns you must be able to live with the consequences of things not going as hoped for, which typically means not speculating with more than you can afford to lose.