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I can see this going into administrationwih Dunkerton then buying the most profitable parts of the business at a bargain price. Only hope for shareholders is someone like a next making a bid

Let me guess - administration followed by Julian buying top 50 stores. Shareholders get f all. This time next yr profits of £25m+. One big game with only 1 winner

So I thought that we would be at 10p by now but we are seeing the dizzy heights of 12/13p! I have written off my now very small holding as I still think that this is going to zero. Funny to see some still think that this company is going to make them rich. Hope dies last

What a terrible business update and the shares go up 4%. I do not understand this shareprice. The bit about the ladies World Cup generating additional revenue is hilarious. Who is watching lunchtime games where the quality of football is lower than the average 12 year old school football match? There is woke and there is fantasy!

You know that you want to get there, 10p by end of next week as I predicted earlier in the year?

I said that I would return when the shareprice was 10p but I am on holiday next week and so will not be able to post. Previously I thought 10p was the bottom but now I am thinking zero. Great idea, no ability to commercialise, CEO with a massive ego and no real commercial credentials and no buyers to take it over.

It was however a great share for me, riding the waves. Sold, made money, bought back in and sold again. I did slip up by investing some of my profit at £1 and then holding but if you bet on black every time, red will eventually come in.

Lessons learnt, money made and slightly burnt. Overwhelming lesson is do not believe the hype.

We can all keep moaning about the CEO on this forum or hopefully someone can come up with a reasonable suggestion as to how we can get her removed. Her strategy is to allow ITV to loose viewers each year and invest in the studio business. It is a managed decline of half the business and the balance needs readdressing. Her strategy is wrong and she is taking £2m a year to reduce 50% of the business and only adding marginal increase to the other 50%. There is a place for ITV that does not involve the same programmes every week with a few favoured presenters. Where are the new ideas, programmes and younger presenters? Dancing dogs and eating insects is a pretty niche and declining format.

Carolyn giving more evidence that £2m+ is a ridiculous salary to pay someone of such little talent. It’s time shareholders upped the pressure on major Changes at ITV.

Once the CEO goes (and it is just a matter of time), we will soon be back to 80p+. ITV still has a future, we just need someone more dynamic at the top. We need someone who realises that you cannot just keep doing the same old programmes over and over again. Britains Got Talent has had its day and I am a Celebrity is becoming very tired. There are so many channels and so it is important to have exciting new shows. It is probably also time to say farewell to Holly and no more dancing dogs!

This media storm is never going to blow over with Holly making this all about her. Phillip had an affair with a younger man (more fool him. This sort of thing goes on in every workplace in the country and colleagues just get on with it. iTV is more than brand Holly

So ITV will spend £50,000 on a barrister who will find that Phil liked to sneak young men into his flat whilst still married. I will do the investigation for £25000. Incredible the lengths the CEO is going to keep her job. If only she put that much effort into improving the fortunes of the company.

Not to much of a fall today and hopefully if there were more stories to come out about Schofield, they would have emerged at the weekend? It is quite possible that the CEO will survive this which seems unjust.

Any guesses how low the price will go tomorrow? I reckon 60p tomorrow, followed by a big resignation on Wednesday and back to 70p by the end of the week

I can see the shareprice falling dramatically on Tuesday, followed by news of the CEO going and then a recovery and settling back at 70p. This could be a great buying opportunity for the brave. Let’s look forward to a new CEO and forgetting about Schofield.

Everyone is laughing at Itv. Promoting an over woke image and covering up grooming. What a joke

The whole mess of presenters at ITV is embarrassing. The company is in free fall and so it is time to sell the studio business and return cash to shareholders. Either that or a completely new management board

The only bid will be to the administrators when this inevitably falls. There will be no money for shareholders

Well done tweedy, only 2% down. Give yourself a pay rise and more share options.

So old tweedy is basically telling us that this is now a managed decline with trade falling at 10%pa. Surely it is time to sell the studio business and distribute the proceeds to shareholders so we at least get something back? Alternatively we are looking at a 5-10% fall in share price annually down to zero

So will tweedy Carolyn knock 5 or 10% off the shareprice with her normal cautious update? Will she announce exciting news about more dancing dogs for prime TV?