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How to Build a Profitable First Mine
By Shane Williams
CEO & President of West Red Lake Gold
This is the first of ten messages that I will be sending to West Red Lake Gold (WRLG.V) shareholders, explaining our strategy to grow our annual gold production to 100,000 ounces, and beyond.
First, let's review where we are and how we got here: in the spring of 2023, we purchased the Madsen Project for $6.5 million cash, 28.5 million shares, while granting the seller a 1% Net Smelter Royalty.
Typically, building a first mine involves tackling geological and logistical challenges that have thwarted other companies. The "easy mines" (permitted, designed, engineered, operating) are only available to major companies with big cash reserves.
When the Madsen Mine was briefly in production in 2022, it was "sub-economic," which means, "It didn't make money." There was skepticism that we could turn the Madsen Mine around. But in less than three years, we have done that.
In the Red Lake area, gold is high-grade and pervasive, but not always continuous. When we purchased this asset, it had been drilled at 20-metre spacing. We determined the mapping needed to be more precise.
We drilled 150,000 metres, tightening the drill spacing from 20 metres to 7 metres. That's about the length of a Cadillac Eldorado. Tight spacing helped us de-risk the mine plan. We also did an engineering study. We built underground ramps. We upgraded the mill and the tailings pond.
2025 was a "ramp-up year" that saw the Madsen Mine pour 20,147 ounces of gold, sold at an average price of US$3,650 per ounce, yielding total gold sales revenue of US$73 million (C$99 million).
We declared commercial production at the mine on January 1, 2026. Gold is now trading at US$4,500 per ounce (March 2026).
Using a higher gold price in stope design effectively lowers the cutoff grade for resource inclusion, bringing additional resource tonnes into the mine plan, producing more overall gold ounces.
A 2025 Pre-Feasibility Study (PFS) projected an All-In-Sustaining Cost (AISC) of US$1,618/ounce. The Madsen Mine is operating efficiently with favorable economics.
Mines in Red Lake often feature rich pods of mineralization on the edges of deposits. The 4447 area in our South Austin Zone is a good example. In February 2025, we hit 10.6 metres @ 114.26 grams/tonne (g/t) gold. In May 2025, we hit 18.7 metres @ 48.97 g/t gold. In February 2026, we hit 4.75 metres @ 219.73 g/t gold.
The South Austin zone is demonstrating significant grade and thickness at depth and along strike. The potential is being fully realized and accurately defined through definition drilling.
This newly discovered mineralization is directly beside existing workings. It's not long-term, back-room inventory. Our engineers are pulling it into the current mine plan. The 4447 area, drilled in 2025, now contributes most of the ounces in our 2026