RE: Cheek - comms now!31 Jul 2024 14:43
This link https://research.cmft.nhs.uk/news-events/manchester-leads-implementation-of-lifesaving-genetic-bedside-stroke-test
allowed me to put myself in the shoes of the NHS and I concluded that the manchester clinicians PREFER GDR's test kit to lab testing..
"Professor Bill Newman, Consultant in Genomic Medicine at MFT and Professor of Translational Genomic Medicine at The University of Manchester who led the project said: “Strokes affect more than 6,000 people in Greater Manchester each year and those affected are at increased risk of further severe strokes in the following hours, days and weeks.
“This is clearly a particularly worrying time for patients and their families; therefore, it is vital we use new approaches to ensure that patients get onto the right treatment as quickly as possible.” This in turn will save the NHS 160 million per year.
"When you factor in the potential improvements in patient’s quality of life, the model estimates that the potential value of the test to the NHS is over £160 million each year.”"
2. NICE recommends lab testing FIRST and ONLY when a lab test is not available can they use GDRs kit.
So how important is the NICE advice. CLearly Prof Newman doesn't agree with it, he wants to use GDR's kit. Will his NHS manager give him and his colleagues the budget to do so? And will the NHS managers of other hospital procure the kit and allow clinicians to use it, even if lab testing is available?
As I see it GDR needs to convince NHS managers that their kit, even though its more expensive will save time and money above lab testing. However, again I fear GDR got their pricing strategy WRONG . They needed to undercut the competition ie lab testing. I'd love to have been a fly on the wall when GDR came up with the price per test of £100 , knowing that a lab test costs £40. I've been in such procurement meetings and generally the cheapest solution is opted for by everyone involved. Had GDR been cheapest solution the kit would be the preferred choice and not lab testing. YEt as it stands, Mr Cheek cannot project sales because the kit is the second choice of the NHS. This is hugely damaging in terms of investor interest. Only time will tell how much sales revenue GDR kit generates as NHS' second choice.
GDR priced their test incorrectly imo and they have a track record of pricing themselves out of a huge market.