Bango strategy day-my take!30 Jan 2020 16:12
Google markets products and services relevant to the “search”
Facebook markets products and services on what people “like”
Bango markets products and services on what people “buy”-and and hence what they might like to buy. Amazon do the same-when I buy books I see it!
They have created what they call a “virtuous circle”. More paying users…more payments processed…more payment insights/audiences…more effective marketing to those audiences
Traditionally it cost $35 to land a new client. Using highly targeted marketing this can be reduced to $4. In South Korea it costs $70 per client and interestingly they have just announced a partnership to better address that market.
They are increasing marketing effectiveness from payment data. They have doubled End User Spend (EUS) every year for the last 5 years and this year they have just reached $1b, as well as remaining confident they can double from here in 2020. There is payment/data synergy and data by country makes it more valuable
Data is being used to drive business success, all within GDPR and CCPA (US) frameworks-to protect individual privacy. They are building out this ecosystem and in doing so are looking at ongoing expansion of their capacity to cope
They also re-assured us (CFO) that the 2 outstanding contracts expected in 2019 are expected soon! They are clearly excited about the Korean partnership which is due to commence ?Q3 as this is a huge market.