Basic viewpoint8 Jan 2014 10:39
Superdry is everything i think a good company should be. Quality products, sticking to their core brand aims/values and not "selling out" into cheaper market segments, no sales is a great sign assuming your clothes are still selling, increasing sales volume makes it even better news!
Asos and Next are the total opposite, they sell their own stuff and others (Superdry included as far as Next are concerned (it's been in there for ages!)). They are about value to the masses rather than quality to a smaller market segment.
So Superdry has to get it's growth from expansion into other regions aiming at the same segment rather than by selling whatever they want to whoever will buy it. Makes me think i've got this all wrong, i should be investing in an aim company with a great website, no brand loyalty etc, this is what Ebay and Amazon are best at, selling everything to anyone!
I like this share a lot and see no reason why by the end of 1014 this can't be over the £18 and heading to £20. Expansion is the key for Superdry and they seem to be firing on all cyllinders!
Good luck all.