RE: Cold15 Dec 2022 02:43
Hey Chilting.
Ocado uses a regional distribution model (like all grocery companies). M&S fulfill all customer orders from Donington (huge) or Bradford (new, small volume).
Look at where the Ocado CFCs are located. It isn’t at all practical to take a van from the Ocado South East London fulfilment centre into the midlands to pick up a pair of slippers and a coat for a customer in Ealing, and then drive back to deliver the food and clothing.
Equally, you wouldn’t send an M&S courier with the clothing on it to the Ocado warehouse to pick up a bunch of groceries - they don’t have the facilities in their fleet.
The idea doesn’t work economically. It will cost much, much more per journey, it would only work for a tiny fraction of situations, customer proposition would be worsened and it would cost a bomb to enable in the first place.
For me, MKS need to be leveraging the benefits unlocked through the GIST acquisition. That is game-changing. :)