RE: Continue with clothing range4 Nov 2020 14:57
PFen, M&S has 10% of the clothing market, and makes massively more profit from that than the food business. The problem, as ever, is that they are trying to 'win' on product style, quality, price and range. When frankly, that is an impossible dream.
It is the market sentiment (and shorters) that are doing a decent amount of the damage to the SP - it's not all the management. Do we really think that the entire company is only worth £1.8bn? They can't win really. When they try to shift toward the younger demographic, they get lambasted by the media and customers for abandoning their core. When they focus on 40+, they get grief for being staid and dull.
I think they are GREAT for kidswear, lingerie, underwear, sleepwear, suits, knits, furniture and some homeware. For fashion... not so much. By contrast, every time I buy anything other than kidswear from Next, I regret it. Their product is nowhere near as good - they are just much better at managing a company and supply chain than M&S.