RE: But have they succeeded in woo wooing Dennis27 Nov 2024 16:50
Thanks for this link!
Worth highlighting :
.."Vision 2030 ...includes significant investments in sports, a sector that offers economic opportunities and bolsters Saudi Arabia’s influence on the global stage....
..Since 2021, the kingdom’s Public Investment Fund (PIF)—the world’s fifth-largest sovereign wealth fund—has spent at least $6.3 billion on sports initiatives. These investments include acquiring Newcastle United F.C., hosting international events like Formula 1 and the Asia Cup 2027, and securing the rights to host the 2034 FIFA World Cup....
...Africa has become a critical component of this strategy. The continent is home to 54 FIFA members, representing a substantial VOTING BLOC * in the decision to award Saudi Arabia the 2034 World Cup. The kingdom has leveraged sports diplomacy to strengthen ties with Africa, hosting the 2024 Africa Super Cup Final and sponsoring the African Football League...
[* The Motsepe/Congo/Big Den connection MAY have helped : Patrice Tlhopane Motsepe (born 28 January 1962) is a South African billionaire businessman and football administrator. Since March 2021, he has been president of the Confederation of African Football.He is the founder and executive chairman of African Rainbow Minerals [Kropz Minerals, Hinda Potash], which has interests in gold, ferrous metals, base metals, and platinum. He sits on several company boards, including being the non-executive chairman of Harmony Gold, the world's 12th largest gold mining company, and the deputy chairman of Sanlam.He serves on the Board of Trustees of the World Economic Forum. ]
..A New Era of Investment in Africa
In recent years, Saudi Arabia has intensified its engagement with Africa, underscored by the inaugural Saudi-Africa Summit held last year. The event, attended by over 50 African heads of state and officials, marked a turning point in the kingdom’s foreign policy. Africa’s importance to Riyadh extends beyond diplomatic ties—it is central to Saudi Arabia’s aspirations for global leadership and the fulfillment of Vision 2030....
The kingdom has targeted three key areas for investment in Africa: natural resources, renewable energy, and infrastructure....
Many African nations have grown disillusioned with the West’s perceived condescension and rigid policies, turning instead to partners like China and Russia, whose approaches often prioritize sovereignty and eschew moral lecturing. Saudi Arabia has an opportunity to differentiate itself by fostering respectful and mutually beneficial relationships...."
What was it Shankly said ? 'Football isn't a matter of life or death - it's more important than that. '
Maybe in some senses it is.
GLA