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I know the distance selling laws allows you to return items no questions asked except certain things, like underwear, dvds, cds, flowers,. but as clothes, i remember as a kid my mum ordering from gratton or kays catalogue my clothes and me seeing it and saying thats horrible, i dont want it, ps what happened to great univeral, gratton or kays catalogues!! But the point is do asos customers actually order something , get it , dont like the look of it, then return it or do they secretly wear it for a special night out, then return it.

Folk are choosing between food or rent and yes 20plus somethings (asos target market) dont all live with parents !!, many rent private, too young to save for a mortgage, not got a social housing home, so have to pay silly private rent prices, which they have little choice.

Correct, stock chatrooms are becoming so terrible these days, i came off it for years, the last funny thing i remember browsing before i came off stock chatrooms was posters on UKOG calling others swampies and posters getting angry cos a security guards dog was poisoned, at that point it was time to vacate the stock forums.

Im not in the age group asos target, they target 18-30, so who here is in that age, and where do you buy your clothes, be honest, what shop or online or instore(then order via the instore laptop to be delivered to your door. 3 choices--

plus i know that age group love a day out shopping on a saturday and dont want to stay at home waiting for a parcel. when i was that age, i loved going shopping, now i prefer going midweek when the crowds arent about. But crowds dont seem to put off the 20 plus yrs olds, they have more tolerance for queues than us older ones lol.

One thing i have noticed when shopping for clothes, when i go into a big brand store, and they dont have the right size in store, the staff then bring out the laptop and say we have it online, do you want it to your door or to the shop, i say to my door.

i know I wont be returning it when it comes via the post as i have seen the actual item in store but didnt have my size, ( it try on one size roughly too big or too small in the store, so i know exactly what i need ,

It proves online and high street can work together, but if its all online only , it can prove harder, as you really want to see, feel, try on the item first, and with distance selling you have the right to return it.

Official winners announcement from alpha website--

https://www.alphagroup.com/2023/alpha-wins-foreign-exchange-services-award/

Motley fool advertising alpha--

https://www.fool.co.uk/2023/06/10/top-stocks-for-2023-3-uk-shares-to-target-a-million/

Shows you fx trading certainly has good profit margins, I like alpha does alternative banking too, as i think that will be the biggest driver of growth for alpha in the months , years ahead.

Yes, this IPO company is certainly growing fast, its main customers a banks and the gov, whereas alpha services small and medium companies.--In 2022, CAB Payments reported adjusted earnings before interest, tax, depreciation and amortisation of GBP55 million, up from GBP15 million a year earlier. Total income more than doubled to GBP109.4 million from GBP53.5 million. Pretax profit climbed to GBP43.5 million from GBP9.5 million.

Looking ahead, CAB Payments expects total income to grow by about 25% annually in 2023. It expects exceptional costs in the year to be primarily associated with those relating to its preparation for the IPO.

Alpha won best foreign exchange services last night at the Drawdown 2023 awards--

https://twitter.com/the_drawdown/status/1666520998881927202?cxt=HHwWxICx0ZqB1qAuAAAA

It should boast the company's awareness amongst professionals now.

Results are drawn after dinner and should be listed on the drawdown website,

PLUS alpha to be in the final 5 listed European stocks form a list of 83 for another potential award to be revealed on June 21st

https://citywire.com/funds-insider/news/money-game-europe-s-five-best-capital-markets-stocks/a2417307

Imo a sp of around 600 seems fair, but if no buyout, then hang on for asos to recover and potential climb to 2000 to 3000 over next 18-24 months.

Studying buyout bids, I have seen from numerous studies of takeovers, that the norm is 70% increase on the current price when the take over was considered, so last dec we had sp price of 600, so add 70% to that, make over sp.1000

That is not a type error-----£33.60, that is the highest bull case estimate based on bullish future cashflows.

You have prob read this from morning star publication 3 days ago--

the shares are still one of the most undervalued among companies we rate in Europe.

They trade at £3.40 but are estimated at £33.60. Is there a bull case? From a shares point of view, volatility is nothing new – "with big spikes in 2014, 2018 and 2021 followed by big falls. Morningstar’s Jelena Sokolova says that using data on its 26 million customers will lead to competitive advantages in the future. Its "brand reach" is strong in its home market of the UK and it has scope for further expansion in Europe and the US".

Even if no takeover occurs this is undervalued stock, what i have noticed especially in america is bottom feeders, as in many piling in on market lows, we have seen tesla, nvidia, etc all bounce of market lows in last few months. I feel this is also happening in many UK stocks. we saw it in rolls royce even with its huge debt pile.

they say buy when blood is in the street and getting at stock when it is very low can lead to great returns.

Past performance doesnt garuantee future performance, but you use past metrics to compare todays price and thus calculate the price of all future cashflows from here and discount it back, to work out fair share price.

One difference was cathie wood who hyped up all USA pandemic stocks, one of the worst US fund managers ever.

Young naive Americans sat at home in lockdown with their stimulus cheques and bid up anything with that money. eg Peloton. The american stock market is out of whack compared to brits and americans do bid up anything.

I like to think Brits arent as bad as them and Asos pandemic price was based on fundamentals.

Take the debt value away form its future market cap and you will still see its significantly undervalued.

I mostly follow US stocks, the pandemic darlings eg Peloton, that lost 95% of its value, Peloton will not come back, nobody wants to sit on a bike on front of a tv screen. Yes, Asos was a pandemic darling with online shopping a boast. BUT online shopping is still here to stay and i fully believe ASOS can turnaround as clothes shopping will always remain in demand