RE: Numbers18 Dec 2018 12:27
GLR the payables need to be taken into account re the cash at close.
The split of revenues between wholesale and retail should be given consideration for clear establishment.
The split of the gp margin between the two elements should also be given consideration for clear establishment.
The number of retail customers at 30.09.18 albeit not stated by the company is not too difficult to work out.
The marketing spend of £263,939 for the year = is this solely marketing or have they included for the sales department and associated costs? Or not? Given that the figure stated at 31.03.18 was circa £40k less than the 12 months figure.
I doubt that the cost of acquiring a new customer will be disclosed as quite frankly it could be embarrassing.
ARPU is not difficult to work out.
Split of retail and wholesale is not difficult to work out.
Number of retail customers on that basis is also not difficult to work out.
Nor is it difficult to calculate the underspend on marketing from start to finish.
You are correct in your assertion, at £6m pa they won't cover their costs.
However there are some who think differently, so ...
Given that the strategy is to build on retail as wholesale is not the focus and the revenue split tells a story, not only the split but the revenue from one client within that split, this gives an indication as to why the gp margin is so low. It's certainly not in line with other companies in this sector.
Margin is supposed to be 10% wholesale and it is stated retails is now 21.7%.