Current Operations Part 226 Mar 2013 12:19
The Board believes that since January this year, the combined customer base of the additional integrated CRM platforms has increased CloudCall's addressable market from around 10,000 seats to over 1million in the UK and over 5 million seats worldwide. Further integrations are expected to be announced shortly.
As we have now established a reasonable addressable market , and, whilst partner acquisition and integration will always be on-going, increased sales focus is starting to be directed to end user signup with a number of marketing initiatives, including a free 14 day trial, to be launched imminently.
The early signs from this activity are certainly very encouraging, with the number of 'seats' sold this year increasing month on month. We are beginning to see that CloudCall's set of advanced, value-added telephone call services are capable of achieving good market share and are viewing the medium term with some confidence.
At this time, it is still too early to accurately forecast the ultimate level of penetration CloudCall is likely to achieve, however, we hope be in a position to comment further in our interim statement for the 6 months to 30 June 2013, expected to be announced in September 2013.
To handle this increase in volume, work is being carried out to strengthen both our customer facing operations and platform infrastructure. Since acquisition, Synety's infrastructure has been enhanced to provide a scalable, "fully redundant", high availability platform that has capacity for over 100,000 seats.
The Board does not anticipate the need for further material capital expenditure in the UK in the medium term.
Finally, on behalf of the all the Board, I would like to take this opportunity to thank all our staff. The excellent progress we have accomplished during this 5 month period would not have been possible without their exceptional dedication and hard work.
Simon Cleaver
Executive Chairman