My goodness….18 Mar 2015 14:34
You don't have to glance very long at the Income Statement to see where the problem is here. The company burns cash at an alarming rate. Living well beyond its means. For example, every £1 of Revenue is matched virtually pound for pound by Sales and marketing expenses ALONE. Thats before we even get onto Administration Expenses!
Nearly £4m worth and how many people do they employ? 40, 50 maybe?
Theres the problem, they have NO control over costs and whilst I appreciate there are start up costs in growing a business this has to be done in a prudent manner. These guys are living the high life!
Its simply no good growing revenues quickly if your costs of running the business are growing in parallel or faster! Thats just incompetence.
Some here will know that I was quite bullish of this company a while back but unfortunately its turning a good, dare I say it great, opportunity into another AIM car crash. The management need to either start to get a firm grip on costs or GO.