Sotheby’s..do it properly...the Sotheby’s Metaverse21 Oct 2021 18:48
https://www.investegate.co.uk/mojito/gnw/sotheby--8217-s--creative-artists-agency---nea--8217-s-connect-ventures-invest-in--20-million-round-for-mojito--an-nft-commerce-suite/20211021160000H7650/
NEW YORK, Oct. 21, 2021 (GLOBE NEWSWIRE) -- Today Mojito, a new NFT commerce suite, announced it has raised $20 million in its first funding round with a valuation of $100 million. With strategic investments from Sotheby’s, the world’s premier destination for art and luxury, and Connect Ventures, an investment partnership between leading entertainment and sports agency Creative Artists Agency (CAA) and global venture capital firm New Enterprise Associates (NEA), Mojito is out of stealth and bringing to market an end-to-end commerce suite for selling digital goods. Future Perfect Ventures led the round with additional participation from Moore Strategic Ventures, CMT Digital, Sfermion, and Ancient. Mojito is the first product to spin out of Serotonin, the premier Web3 marketing firm and venture studio.
Mojito’s all-in-one solution is live and being used today to unlock new opportunities to monetize valuable IP and engage users in emergent digital ecosystems. Mojito investor Sotheby’s is using the Mojito technology to power the recently launched Sotheby’s Metaverse, a dedicated marketplace for rare and extraordinary NFTs at Sotheby’s. Through a strategic partnership with Mojito, Sotheby’s became the first auction house and one of the few institutions worldwide to build a dedicated, custom NFT marketplace that will serve as a destination for exclusive NFT drops and auctions, positioning Sotheby’s at the center of some of the most important industry activity.