It’s all in the detail - RNS detail re Kelly’s shares18 Nov 2023 08:32
….”….. for every Ordinary Share purchased by Mr Stephen Kelly in the open market the Company will issue and allot on a 1-1 basis a match to this purchase. This shall be limited to a maximum value of 1 times £425,000 (based on the price per Ordinary Share paid) (the "Allotment Award Shares").
The number of shares purchased by Mr Stephen Kelly that are eligible for a match have exceeded the capped limit of £425,000 (The book value of open market purchases to date is approximately £545,000). As a result, under the terms of the Allotment Award, Mr Stephen Kelly will be issued a further 850,000 Ordinary Shares. The Allotment Award Shares will be issued by the financial year end 2023.”
So buy one get one free up to £425,000. Thereafter, if you buy any over this amount we will chuck in a further 850,000 shares by the end of this financial year.
I would have preferred the shares gratis to be performance based