Don’t be fooled by the %s17 Apr 2025 08:43
On the numbers released yesterday, the % was never going to be the panacea that some saw. To look at the %s you’d honestly think this was going great guns but 330% uplift when what they compared it against was a virtual dead quarter is genuinely nothing to get excited about.
Costs are down - that’s a better metric in my view. But by itself it’s not enough to say that CRTA will pull through and be the world leader that SK put out there in one of the updates last year.
Hastings makes an excellent point when he/she asks why SK has to take over sales for NA when they have a resident native/local in the role. That isn’t a good look, by any standards. There is a dearth of meaningful new business signing up and renewals alone will not be enough…. The odd 50k deal isn’t going to shift the dial.
I just hope SK is given enough time to truly test whether he can make this profitable. Cost cutting and new strategies are good, don’t get me wrong, but unless CRTA can become a self sustaining profitable company in the not too distant , he may find patience is in shorter supply than he’d like.
Anyhooooo, we are another 10% down - no surprises there. Let’s hope that the next quarter has something consolidating to offer.