Member Info for danl90

@moose he's saying stuff that contracdicts the ceo

-he's saying the model is wrong
- he's saying debenhams won't work

he's not here for growth journey as apparently where we are heading is the wrong way so how is that growth?

"The Hut Group buys wholesale fashion through it Coggles acquisition, same model Debs will adopt"

So JL is wrong guys! SELLL The CEO HAS GOT IT WRONG

ps i don't have red hair - https://twitter.com/danl90 - rag things i'm this guy! ha

Also lets focus on rag pointing this as a positive but " Coggles its main platform for Clothing that it bought out of Admin"

Yeah guys lets follow the model of businesses that get bought out of admin! Maybe we should open debenhams stores too

This guy!!!!!! what a clown. he writes stuff and proves himself silly

@keep are you worried that debenhams won't attract brands?
Are you worried that our business model is flawed?

rag has been clear on both - debs won't attract brands and the model is wrong!!!!

Omg he strikes again - blowing up a small tiny operation in a huge business as though it's the whole thing

Easyjet is one of debenhams main beauty competitors

@rag so if reseller is 50% margin and you're then selling it with 70% off whats the margin now? Under boo's model commission is commission and always 100%

Guys if you agree with this guy
- who thinks debs will fail - he said it yesterday
- that the strategy is wrong
- that the business model is wrong

You need to sell! - rag is saying boo is going the wrong way! - SELLLLLLLLL

@rag - and guess why they are having to sell at 70% as they have "o make way for there new SS21 stock they are bringing in" - once again buddy beauty of the marketplace model. None of it sits in our warehouse so if it doesn't sell no risk

Honestly does this guy understand any business models at all?

"its not whether BH wants it on there its whether the Brand owner whats it on there and whter the customer wants to buy it from there or the Brands own website, the Kamani's head is now well above the parapet on Debs and its association and if its on another site then"

Direct quote from a industry head - no brands will touch debenhams!

@moose you misunderstand. Debs will be tainted from the boohoo connection. I have a man in the trade who will attest to this

Those in the know know debenhams won't attract brands. Which is key to strategy

That's why the shares are falling

No buddy you’re changing your tune you just said last night that you thought Levi’s were doing it for commission element. I then pointed out Levi’s goes from 50% to 80% and you waved the flag as shows you’d been misunderstanding all day again

Also again you misunderstand partnering you can already buy next day from Levi. Please listen to JL he spoke about this saying all partners will be ensured to be able to meet meaningful delivery times and boo will do the returns

People need to stop listening to this guy. Again a post of nothing but trying to make himself right but easy to expose he’s just making stuff up

Pp I think I did read between the lines and rag makes odd vague statements that contradict and then when you do read between the lines and take him back to other statements he realises he’s just been bull pooing his way about
- debs won’t attract any brands! Well what on earth is he doing here?

In his attempt to prove all of his points he’s basically said our entire strategy is rubbish and wrong direction but he’s staying invested? That’s literally the dumbest thing ever said on the board. Only he didn’t mean to say it it’s just where he got to as he was desperate just to disagree with me

And then look as his final move he try’s to expose who I am (I’m not that dude on Twitter) but that again shows you the coward we are dealing with.

Hardly the act of a classy guy is it?

I’m missing out on the growth journey? I’ve just spent all day backing up the strategy

I know moose is a wind up so why bother

“Let’s go on a growth journey together”

How if the strategy that management are doing is wrong! Ha

Rag has just told us the whole strategy is wrong - somehow that means buy! Ha

@moose I think you’ve proven your point to be silly

Read the above!

- debs doesn’t work? Ok so why be invested here
- marketplace doesn’t work? Ok so why be invested here
- we should do a different model and management are wrong? Ok so why be invested here

Why would I not call out utter madness! Back to your silly box buddy

But Debenhams won’t attract brands. So that’s false optimism

- Debenhams won’t attract brands
- marketplace model isn’t very good for partners (even though they get access to 300m visitors and a higher GM)
- JL doesn’t know what he’s doing
- we should be doing reseller and it’s a huge mistake we don’t. Oh and wholesale
- boo are going to struggle to get network ready for extra £100m of revenue (boo and PLT have to add £600m next year so doesn’t look good if £100m is going to be hard to do)

So yeah it’s all falling but basically yeah - buy the shares?

This is the definition of madness!

@rag I’m not danl90 on Twitter! Ha of course I wouldn’t use the same user name

But rag you’ve proven yourself to be silly. You tried your best but have failed

You can’t answer why you hate managements plan, you don’t think debs will attract partners but yet you own our shares

That’s the dumbest think I’ve ever heard - people you’ve read it hear first rag thinks we’ve got it wrong!

@rag it’s simple you think the way our business is being run and the strategy is wrong. The ceos big bet is wrong and now you’ve just been showed you GM goes up from the market place not down you’re waving the white flag

But answer us. Why are you holding the shares if you think the strategy is wrong? That’s absolute madness! Ha

You think debs brand can’t attract anyone. So why on earth hold the shares?

It’s madness! You disagree with the biggest gamble this company has taken and what the management is betting on yet you hold the shares it’s crazy!

Honestly...it’s madness

@rag but it's not the ceo's job to find who. I've said this i'm commenting here on strategy. There are thousands of kids brands as an example area. I 've never bought kids clothing so why would i give an example just for you to say it's wrong? I'm just explaining why we don't have the huge 6 months scale up you think we have because we can utilize the market place model (which you keep confusing with asos's 66% business which is resell)

"Hut is a premium site, Brands want to be associated with it. Debs is not and never will be, you want to plug the gaps and agree your partnerships, who with" - ok fine you don't like this idea. You think it's bad - SO SELL! JL THINKS THIS IS GREAT AND POSSIBLE. he's better his £50m bonus on it. IF YOU DON'T LIKE THE STRATEGY SELL THE SHARES. Why on earth hold shares if you think it's going to fail. You're deramping the strategy but own the shares

Do you also go to the races and bet on the horse with three legs?

"let me get this right , you want us to photograph , stock, procure and deliver to your customer and take back returns and you'll pay us how much??? What no way we have supplied you for last 10 years wholesale" - buy your own confession rag you have said wholesale to the likes of debs is 50%. So regatta makes 50%, true? On marketplace we take a commission likely 10-20% so regatta makes 80-90% - once again rag misses how the model works - oh my days! does this guy have any business acumen? The returns go central to third party and boo share (JL answered this - please read RNS and watch investor presentation it was covered)

"You'll have no choice to be a reseller," - dude HUT group same EBITDA as Asos and BOO and worth a lot more - you sure?

"then i'll ask again where's your Swoon for Menswear that's going to sign up to this partnership? To conclude they will get there, not perhaps as you suggest and its gonna take a big big effort" - once again if you don't like it why invest in it. This is where we are going. Why be on the ship? Sell mate as me and JL think you're wrong. Carol and JL will pull in brands no doubt and we only need them in gaps ie kids

"if you want Nike, Levi's, Ben Sherman" - no fella explained this we cover these areas so don't need these just where management feel there are gaps

- kids
- premium men (like a similar KM)
- homeware
- sunglasses (similar to beauty easy to get the big boy brands)

But look if you think debs is rubbish and won't attract any one then SELL AS THIS WHAT JL IS BETTING ON and where we are heading. I believe in it so I'm holding. Don't hold shares in a stock when you think where management are going is wrong.

JL has said the plan, I've laid it out for you - fine you don't like it, that's ok but don't hold the shares if you disagree with the CEO on the plan

Come on debs you beauty!

@rag we have defined before what i mean by wholesale and reseller

Reseller - Asos buys stock from northface and sells
Wholesale - topshop makes 10,000 units and sell to nordstrom

We have cleared this definition before as we both know "wholesale" is used interchangeably. But as we have covered we have agreed in the past to use the definitions above and you know this but you're trying to blur it back as you've become stuck

Fully agree asos is reseller and own brand I always have. It was (until today) 55% reseller and 33% own brand. It was always this reseller element that I said was the biggest weakness and you said was Asos's greatest strenght. I gave back in Nov that someone might buy asos suppliers and guess what topshop went bust and asos has had to buy it in all honesty. If they lost a huge chunk of that 66% revenue would have been gone. Exactly the risk i always said. In my view if I was boo that's damm right why i would have bought it. Asos lose a huge chunk of revenue

Agree Asos now does wholesale. And i say again I think it's a mistake but fine I own boohoo and we haven't done that. If i disagree with a strategy i don't own the shares. I don't think reseller is the way to go (always said this) and I don't think wholesale (always said this) - asos does both so i don't own the shares

"also very much a Market Place with 900 thats 900 boutiques" - yes it exists but it's peanuts who cares how many boutiques it adds no revenue to asos. Easyjet is not a perfume retailer because it sell MK perfume on a flight - this is 3 times now! honestly

"I was the one who pointed out to you the benefit of doing all of this because it gives cross fertilization" - i have never disagreed on this i support marketplace revenue (again its 3 - 4 times below) I don't support reseller or wholesale. Wholesale mainly as it is gone from us and we track the data (please go back to lesson 1 in Nov). Reseller as it canninbalises your own brand (we have discussed below that asos own brand doesn't grow as fast as boo despite being a lower number)

"Dan ok you dont want to give 5 Brands, why not btw ??" - JL won't be picking the brands, he does the strategy like i am pointing out to you. He'll have a team bring the options but like he doesn't design the things. much the same like he gets you to supply the clothes and you can tell you know this bit well but not value creation. I would say kids is gap but i don't know any kids brands

Example and shows you don't know value creation

"Next is , Very is, HoF is, JD" - and all these business have a p/e rating far lower than boohoo! As the other revenue lines are not as highly valued. Just doing stuff for extra profit is not how you create value! We have covered this. There's a strategy JL has laid it out and he doesn't want to be next or very or asos

We want to do own brand and marketplace only - if you think all revenue lines is the way to go buy next shares because JL doesn't agree