RE: News of marketing/PR contract11 Mar 2021 22:45
completelynew, I disagree. First of all, a small dedicated team will work on any one account, irrespective of how large or prestigious the PR firm may be. More importantly, ST is an almost exclusively business to business model, not business to consumer, so actually having a team with depth of experience in the relatively niche performance automotive sector is exactly the right approach. If you asked 1,000 people on the street what Brembo is or does, how many do you reckon would know the answer?