RE: Vanadium prices18 Jul 2018 10:38
Alfacomp,
As we all know, at least in the short term, perception is more important than reality. The perception is certainly that lithium can do the job and, to be honest, finding out in 7 years that this is not the case will not alter that. In fact, in 7 years they could very well make the same decision!
I watched an interesting video this morning on why Graphene is not (yet) dominating the world. (The fact that my spellchecker doesn't recognise the word 'Graphene' may be indicative). The best quote is that a new technology does not have to be merely superior to the old technology it is replacing. It has to be massively superior. I understand that this is not completely applicable to VRFB v LiB as this is a while new space, but it will nevertheless be somewhat reflective of what VRFBs have to overcome.
Technology adoption is a fascinating area. For anyone familiar with this they should certainly be aware of 'Crossing the Chasm' by Geoffrey A Moore which is surely the bible when it comes to this area. In my opinion, VRFBs have not yet 'Crossed the Chasm' and require a substantial push to make it so. I have been involved with several technologies that were pre-chasm and know how difficult it is despite the encouragement provided by some customer wins. Sad to say, most of those technologies never made it across the chasm (despite or because of my involvement?). I would hate for this to be the case for VRFBs.
In my opinion a leasing model based on buy back in 20 years is stillborn. I would be amazed if any company that wasn't incentivised to do so would invest on the back of that offer. It sounds like the sort of offer inspired by technologists and CFOs rather than marketing and sales people. Perhaps they should think again and involve people who actually want to grow the market.