RE: A hopeful looking sale but will easily be lost if...2 Feb 2022 13:14
Wyn, obviously there's something in what you said, but I do have an alternative theory that hasn't just arrived in my head today.
Going back to your first point, I think they said (in an email to me or during the webinar) that 95% of orders go out without a hitch. Or I could have misheard and it was 90%. One would hope that the 95% figure is the one closer to the truth.
When I've written to eve 'hello' address (once with a pillow problem) they've usually responded within 24 hours and most often on the same day. So they are mostly reading them.
I think they only like to write back once they have an answer (like they did over my trustpilot 100 day v 365 day trial observation). They looked into it, sorted it out, and only then came back to me.
Just suppose a customer writes and says 'where's my delivery, I've been in all day and it hasn't arrived, I'm furious'. We do know that there's sometimes two sides to a story. Eve won't write back saying 'that's terrible, we're very sorry' (thus accepting blame) without doing a little research. Research would mean getting in touch with DX office, and then DX office has to contact the warehouse, or the driver(s) (who are now out on another day's delivery and shouldn't answer the phone while driving). It could actually take a couple of days and since DX seems covid hit too, maybe 3 or 4 days atm. By then the customer is livid and possibly the eve CS reading the emails has another 80 stories to research before replying. Being human, they may even forget to follow up an old email which was particularly complicated to get to the bottom of.
I should think one or two customers are not always straight with their reviews. I've certainly had problems recently with renewed passports being delivered here as dedicated passport delivery drivers have read the situation here differently; one posted said passport without a signature but one drove away without delivering as he wasn't sure he'd found the correct door.
I am not making excuses. I am just saying that it's possible to see that they do have the time to respond to 20 emails but want to get to the bottom of the story first.
The truth is probably a mixture of all our theories...
Dontgive, I can't agree that fewer staff is the answer.. If they use the money they have wisest way to do anything in the business, having enough staff in CS (CS is what we are talking about? New products / product development and web people in India, too) is crucial.