RE: What a joke ....13 Oct 2022 15:16
'Unless they sell each and every product every time at a small profit after all costs they won’t ever make money!'
The problem with that is that it's impractical. The very first eve Original mattress sold for £400, £500.
The second mattress too, and so on.
But to get to the point of selling the first mattress cost investors millions and millions of pounds. Huge investment in research, contracts, building website, people's salaries, office and design space.
So it's not 'each and every' make a profit, it's get to the point where each and every make a profit and then continue to do so, and make so much money that the original investment gets to be covered too.
Eve got to the point of making a profit, fleetingly. They reinvested the profit rather than keep it in the bank account. Then the war began and customers bought fewer mattresses, beds, and pillows, at just the same time making and delivering them became more expensive.