RE: cyber_truth on PIE9 May 2019 08:16
>This company has been destroyed and Bruce brothers lead the charge, driving the share price higher on speculation with global expansion and then selling before they reported to then city
JVSOZ,
There were 2 main share sales by the Bruce family as far as I can remember.
One was shortly after raising the £50m to enter the USA market. I think they raised capital at £2.20 and then shortly after sold some of the family shares at £3 to institutions who were basically falling over themselves to get a piece of the pie because of the growth in the UK (and even Oz).
Then the company later raised £125m capital from Axel Springer and members of the family sold at this time too. "In order to secure a shareholding in Purplebricks of sufficient size, Axel Springer has also agreed the purchase of an aggregate 6,944,444 Ordinary Shares (the "Sale Shares") at 360 pence per Sale Share, representing an aggregate value of approximately £25 million, from Michael Bruce (Group Chief Executive Officer), William Whitehorn (Non-executive Director) and Kenny Bruce (Global Sales Director). The Share Purchase is conditional on the Subscription becoming unconditional.". This came at the same time as a profits warning.
>This company has been destroyed and Bruce brothers lead the charge, driving the share price higher on speculation with global expansion
I find it hard to believe that Axel Springer would invest £125m for accelerated growth in the USA and entering other overseas markets unless he had been encouraged by actual data available for the USA at that time. Maybe they had the wool pulled over their eyes but I would be surprised that a company like Axel Springer didn't carry out due diligence before agreeing to the investment on 26th March 2018.
It was clear to see things weren't going to plan in Oz back then and the UK was slowing down. Even I had posted here several times prior to that to warn investors to keep a close eye on things.
So I'm not really buying "Stay tuned as we expect a response from regulators and institutional investors that demand their money back"