RE: A brilliant day for Cine in the U.S15 Jun 2021 10:41
Sorry (not sorry) to keep banging the drum on this but it really is a hugely significant day for Cine.
CA and NY not being at 100% is primarily what kept the big movies away from the screens.
Hollywood blockbusters may have a global audience and China is a huge source of revenue for them, but it's CA & NY that are still, even today, the key markets for the movie industry to make decisions on. Deadline mentioned this fact often.
If (most likely) F9 smashes it domestically, I expect studios to start re-arranging their release schedules like an F1 team changing their strategy mid-race with some titles brought forward.
I just can't emphasise enough how big this is for us and the detractors can try and argue streaming til the cows come home; as was said on here often last year, going to the movies is much more of a cultural 'thing' in the U.S than over here even.
It's like saying Brits won't go live football because it's on Sky.
Never going to happen.
Because it's part of our/their culture.
I'll shut up now, I need to get a Maccy D's breakfast.
Seriously. This is majorly positive news for us.
Brilliant day.