The trend is [not] your friend8 Jan 2024 09:43
The price has understandably rejoined the downtrend that started in Feb last year, and it's currently bouncing along the bottom of the channel. There may be a small spike at some point but it will likely be heavily sold into as some of those buying on Friday/today will exit for a quick 5% as there are better short term opportunities elsewhere.
As I pointed out on Friday, from the RNS:
"...we plan to release a full-year trading outcome update in March, including our initial guidance for FY25."
So the market are understandably cautious/mistrusting at the moment until they see what that update brings. And the YE is 31/1, not 31/12, so they still have to factor in heavy discounting this month to clear stock before Spring and the market will want to see the effect of that on margins, IMO. JD created this situation with their £1bn forecast comfirmation and now telling the market to hold off for an update. Hubris can be painful sometimes.
And this is FTSE100, not AIM, so you can't ramp this as the IIs are in control. The SP is not responding to what teenagers want, it's responding to market dynamics and macro events, including the $ FX and the Red Sea situation.
That's my take, but as always DYOR.