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The big seller was not finished? Or is this a new seller... anyways opportunity to top up at these levels. DYOR, IMO.

DG. Boots IMO is not definite although a good chance. The fight for shelf space around Xmas between brands is very tough; it is very much dependent on the category buyer at Boots, and these people rotate and change between categories very frequently. Therefore, the friend Eve made at Boots last year made not be the same person. Retailers are quite aggressive and commonly delist brands in search for alternative products that are guaranteed to sell well with high margins; all about the KPIs.

IMO another buying opportunity. Not sure where the supply of stocks are coming from... hopefully demand will soon outstrip supply when people start to realise this is a great company, brand and team that is eventually going to generate value and profit for shareholders. Therefore, I think significantly undervalues the company. Looking forward to news on new product launches. IMO, DYOR.

@Wyn- any new thoughts on recent price and chart movement for Eve? It looks like the previous seller is out now so seems we are generally experience buys across the board but not sure just my guess since the sp is up from the low 3s.

Pretty much! One point to note is market cap floating around £9-10m when cash = £6mil values the brand and business minus cash at around £3-4m.

For such a strong company with valuable brand equity (millions invested in marketing), management leadership, and expecting to generate sustainable profit next year and subsequent years on around 30m sales, IMO significantly undervalues the company. Hoping we get some serious interest from IIs and private investors. A top up by management team wud be nice also. DYOR. IMO. GLA

Surprisingly better than expected on the following points:
• Cash up to £5.9m from 5.2m!
• +46% for July and August against 2019 pre-Covid equivalents
• Healthy profit pre-overheads for the second consecutive year.

Looking forward to:
• A strong pipeline of new products for the second half of the year (CBD oils, Sleep Beverages (FMCG growth opportunity) and others…)
• Further reassurance towards profitability in 2022
• Personalised sleep content engine, which will serve information to customers on a wide range of sleep related topics

I agree Deepjoy. I have little expectation for tomorrow's TU too. I expect as forecasted:
- Lower cash
- Higher investment
-Lukewarm like for like sales growth July/August/Sept (H2 last year was solid. So it's tough to significantly outperform last year h2 2020 which was already very strong)
- Inflation (Higher raw material & logistics costs)
- Addressing Delivery issues

Therefore, I am not expecting a positive update. But a nice surprise would be welcomed such as new product launches update. I share same that I am expecting better performance in to next year 2022 as we see results from the marketing investment. GLA, IMO DYOR.

Hoping we can attract further institutional investors onboard besides the biggest holder Octopus Investments with 13.7% holdings.
II's much more likely to get in to bed with Eve Sleep if CC & market can demonstrate can generate profitability for an e-commerce "Sleep Wellness" concept; which is significantly more attractive than just a mattress brand when comparing Emma & Simba. IMO, DYOR. GLA for a positive TU towards that goal.

3.9p to buy... can now sell 250k at 3.8p

Is the Big Seller over recent few weeks done and gone? If yes, expect to see appreciation towards levels before sell-off.

I agree DeepJoy.. I've noticed that too. It's very weird for an online e-commerce company to ignores the most widely used social media platforms such as Facebook, Insta, Twitter etc. You would think they would leverage these channels.... but seems they put most of their resources in to the traditional TV advertising channel. Fair enough if it works.. however i've noticed the competitors such as Emma & Simba using influencers/KOLs etc to sell and market on Instagram which is quite a different strategy. But what do I know... CC is the marketing GURU expert so my trust is in her choice to deliver the results. I have noticed on Facebook that many of the comments usually attract nasty complaints so that may be one of the reasons... hard to control what other people are saying in the comments which could be the most obvious counter-argument I cud think of... anyone else have other opinions?

I wonder if the seller is Joseph Hsu or not.. since RNS reported his holdings reduced from 3.89% to less than <3% in March 9th. Since RNS notice is not required when holdings are under <3% which means he could potentially have a sell order of equivalent of 8 million shares which may explain the selling and overhang these recent weeks. He offloaded 0.5% in Feb too so looks like he's been cashing in his health profits. Only a theory, not sure if anyone else knows? DYOR, IMO.

Wyn- "previously CC has issued profit increase updates and this time she hasn't"... I agree.. it's driving me crazy too. Not sure if she's playing on the Investor psychology, price in and expect the worst and over deliver for share price rebound... but this is anyone's guess. I am reading it as it is that the signs are not as rosy.. but hoping for the best anyways.

Thanks D. Interesting reply from Eve Customer Service. First time I've heard of BrandAlley seems they are positioned as a "designer" fashion retailer. Looks like a bit like Next but pure online play. I can see the fit with Eve Sleep collaboration. But to ring fence and give such an exclusive channel to sell Eve's "Premium Mattress" instead of prioritising direct sales is quite something... they must be in a serious relationship. Hopefully it works well and generates a lot of sales and brand awareness.

Dunelm delivering strong results today! Eve Sleep as there close partner hopefully will benefit from their results. Snippets of the results below:
- Very strong sales growth of 26%
-Digital sales grew by 115%
-Significant market share gain
-PBT of £157.8m, +45%
July & August also STRONG even against tough comparative period!
"Sales growth in the first ten weeks of the new financial year has been encouraging, including a positive response from customers to our Summer Sale in July and continued outperformance versus the homewares market6. This strong start to the year, showing further growth against a tough comparative period, has been better than anticipated."

Cool thanks for sharing D-Gee. Yes hope so! recently reviewing the TP reviews which are looking good. I go to those to get an idea of what customers are feeling about the products and also give myself false reassurance that this is a good stock to buy haha. Yes hope the site visit data correlates to stronger sales and if anywhere near the 40% increase mark then that wud be substantial for the company and its shareholders. @Wyn- all good! Yes astute move indeed. :) Seems the buy price is now 3.5p and sell price is around 3.3p a move up from prior days. What are your thoughts on the slight movement or doesn't really mean much technically? Thanks!

@D-Geeman- Wow thanks for sharing the year on year comparison for August data (40% increase). That sounds very positive. Not sure where the source of the traffic is from, I guess many from people watching Eve's TV ads?
@wyn, I agree. Supply Chain shortage and inflation is a hot topic right now. With Premium Mattress out of stock this could surely impact, but may be could have been worst if Eve didn't invest earlier on in stock in anticipation of this. CC acted on this which was wise!

I think the market has priced in a tough h2. And uncertain about 2023. I think cash is gonna be down further from investment this year for plans to obtain sustainable growth in the following year (s). But a lot of risks and uncertainties. Material cost and logistic shortage and Inflationary pressures may add to this for h2 results. I am not so optimistic about September update but I am optimistic for growth and profitability for 2022. That said... should I be buying now or buying later... rationally speaking, I should be buying later but I think the price has been discounted quite significantly that there is a opportunity for bargain prices. IMO, DYOR. Fingers crossed.

We're currently recruiting for some cracking roles at eve Sleep including a Copywriter, Buying Assistant, Partnership and Trade Executive, Developer and many many more. If you're interested in joining us on our exciting journey then check out our openings below
https://app.beapplied.com/org/1264/eve-sleep

Looks like the seller is still offloading with his 250k's... not sure how much more supply he or she has....