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Haha a bit of realism, saying it as it is from Wyn. Nice one. Always good to have your opposing and valuable opinions... quite easy to get sucked in the herd mentality when everyone on the forum says buy buy buy. Seems in the short-term, the only way for sp to rise rapidly if we have serious interest for buying the company in part or in full. But that is pie in the sky stuff. Fingers crossed...

I think we will get quite a bit of resistance below 2p. Two years + ago Eve Sleep was losing 10m+ every year. Turnaround is happening and we are heading towards breakeven this year for UK + I and aiming for subsequent profitability in future years. Things were different when it was 1p... they now have clear strategy, strong management team, new products in the pipeline, and over 60m of equity invested in developing the brand equity. All that for near cash in bank value. I think investors will realise the valuation is not reflecting the potential and true value of Eve Sleep.

Yes, I stick to it. CC and team are the best you can get for this company IMO. I think we investors will need to be a bit patient. CC will need more time to execute her strategy for sustainable profitability. She mentioned, she could turn a profit this year but it wouldn't be sustainable. Since she is trying to build a company with strong foundation rather than a house built on sand. The current market headwinds (competition), Covid, and inflation are not helping but as the company progresses, we will see it reflect in the sp over longer-term. But it would be great if directors and other investors commit further capital to show confidence.

Shocking... below 2p = 5mil valuation... with current 4.5mil cash in bank with 26mil sales, top management team and top brand equity.

Now would be a great time for director buys at these very low levels... and prove the market wrong and instill some CONFIDENCE! I hope CC, Tim, Chairman and other mid-level directors can further their skin in the game and at the same time make a lot of money together when they profit.

Expected a fall after reading the results but this is skydiving... I wonder what they are gonna do about it with these investor roadshows. Hopefully generate some long-term interest and investors.

Don't give up. Definitely not in favour of NEW ceo with account background. She is NEW. besides, that's what a CFO is for. I think CC is the best person for the job, essentially this is a marketing business since it's pretty difficult to compare apples with apples, since all the mattresses are probably very similar made from the same manufacturer. The only differentiator then is a strong brand and unique story which requires strong marketing communication with consumers. I believe Eve has the right management in place to execute Eve in to a successful brand.

Free Sloth with any Mattress, surely this should attract a few buyers... good idea.

Would be good to see the CBD oils in retail stores like Boots and Hollands & Barratts, Pharmacy stores etc. would make a lot of sense. it is a growing category and would be great for branding. Besides, listing on other online channels such as Amazon and faceBook Ads and others could drive sales and brand awareness.

"Our live chat is temporarily suspended until Monday. The quickest way to get to us is via our contact us page, and we'll get back to you as quickly as we possibly can. We're grappling with a bit of a perfect storm of high sales volume and illness but we a..." - High sales volume sounds good but bad customer service not so... hopefully just a temp problem which should not impact the long-term performance of Eve.

Are we finally seeing a proper reversal trend from the 2.5p bottom? For the past 6 months it's been sustained selling and it now looks like we are finally seeing a gradual upward trend from here until results. After results hopefully we will experience the next raise in share price especially if results beat expectations.

D-Geeman - thanks for sharing. only 5% but Dunelm is a 3 billion dollar company. A 5% increase is equivalent to 150m market cap. 15x more than Eve in a single day.

wow outstanding profit beat. Beat market expectations by miles... from £84m to £140m profits.. that's 66% ahead of market expectations. Hopefully some of that was from selling Eve mattresses.

Is this a sustained ride up or temporary? GLA

Performance criteria for unlocking part of CC's options include 750,000 options if the achieve a positive underlying EBITDA for three consecutive months.

I anticipate CC may achieve positive underlying EBITDA for Q4, the final three consecutive months or by 2022 for the following reasons:
- Marketing costs as a % of revenue was mainly weighted in H1 2021 at 32.7% whereas 2020 it was 25.3%, this resulted in H1 net loss of (1.9m) whereas 2020 was (0.8).
-With revenue growth expecting to grow and lower marketing costs as a % of revenue h2 or q4, it could look positive for underlying EBITDA.

Although overall results for full year 2021 is expecting to be a loss or close to break-even. 2021, H2 or Q4 could be first time we see us closer to break-even point or PROFIT. Anyone else have any thoughts?

Thanks for Sharing D-Geeman. Great insight. You're right Dec traffic down may be offset by offline channels such as Next, Dunelm, Argos and Habitat. And I understand CCs objective is to bigger the basket purchases from other product categories so this could also increase revenue from all the new products introduced h2 such as the Ginkgo light, CBD oils, beverages, sleep over range etc. Of which Ginkgo Light was out of stock and blanket.

Danny.. it's hard to say. The most recent funding round raised around £10+million at 10p which valued the company at approx 25m+ if I remember correctly. The company over the years has raised in excess of around £60+ million I think.. and IPO was £100m+... but current situation has changed and the market will value the company at present value and future earnings, but note the previous chairman bought lots of shares at 10p in the previous funding round and he holds like 5% in Eve Sleep so... I think he probably expects a higher return. If Eve Sleep can generate £2-3 million earnings then I think £20-£45 million valuation at 10-15x PE seems reasonable. IMO, DYOR

Interesting read- Nectar mattress parent raises £95.7m in 2021
https://www.furniturenews.net/news/articles/2021/01/444665456-nectar-mattress-parent-raises-%C2%A3957m-latest-funding-round

Also very interesting to learn that the owners of Nectar Sleep namely "Resident" owns several mattress brands with varying levels of differentiation. https://www.residenthome.com/pages/about

From an acquisition perspective, it seems it could be possible for a holding company to hold several mattress brands to consolidate market share.

Brick&Motar Acquire Online Brands
Another interesting read is Dunelm acquired Fogarty in 2016 which is now their lead products to push on website, so I think brick and mortar stores will also be looking to acquire strong online brands to add to their portfolio as also seen in the world of Asos and Boohoo. https://thefurnishingreport.com/index.php/news-archive/1154-dunelm-acquires-fogarty-bedding-brand

So, I can see several channels for Eve getting acquired:
1) Private equity exit - as funded by Simba, Emma and recently Casper
2) Merger of brands like Nectar Mattress and DreamCloud owned by Resident PE backed holding company
3) Brick & Mortar Acquisition such as Dunelm acquire Forgarty
4) Remain IPO and attract further IIs or PI.

These are possible scenarios for Eve Sleep acquisitions IMO, DYOR.

Eve Sleep Changes from 100 days to 1 year trial period when compared with competitors this is more aligned as the following companies offer:
Simba: 200 days risk free
Emma Sleep: 200 days risk free
Nectar Sleep: 365 (Also 1 year)
Tempur: 100 nights
Silent Night: 60 nights

I think they know some will for sure abuse the system which could relatively increase once increase trial period to 1 year.. but I think they know that already and probs crunched the numbers on weighing in that majority of customers behave in good faith and for those who are likely to refund within the 100 days under the previous policy may now actually give the mattress a bit more time before refunding since they have one whole year!! and therefore delay or not refund due to "getting use to"or lazy to refund factor like your D-Geeman's mother-in-law with her pillow as some naturally may take a bit longer time to adapt to mattress or related sleep products. From a cash flow perspective, this may also be significant on cash reserves if refunds are avoided or delayed... especially not having to absorb the free delivery costs etc.