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How long does it usually take to draft a proposal to takeover a company? If a company is interested in buying Eve Sleep, needless to say, a lot of thought and plan is needed to structure the deal. The buyer not only needs to place an offer for example 2p for the company but also outline plans for additional investment into the company. I guess Eve would need at least another 10million in the medium term to get things moving and to finally achieve sustainable profits objectives.

Anyone have any forecast/estimation on how many days, weeks or months can Eve Sleep survive considering the cash balance and situation?

Net cash position to £4.5m at 31 December 2021.

Now the whole world Eve Sleep is up for sale (Black Friday come early.) hopefully someone rich can save the day.

My major concern is a potential for rights issue and at what cost for shareholders. No one could have predicted the Russian war or inflation at these levels. Under these special circumstances it is a good "excuse" for CC and Tim to say we need a bit more capital to see us through this dreadful period and subsequently we will return shareholders generously with profits when market confidence returns blah. IMO, DYOR

Simba using the Jubilee as any reason and same with others cos consumers wallets have shrunken with energy price etc... the discounts are just a stimulation to get them interested. With consumer confidence at rock bottom, high ticket items and decisions to buy things like mattresses is not a necessity when people are choosing between food or to heat up their homes. I guess all about priorities.

Dontgiveup- It's not like CC wants to discount 50%... its cos they have no choice. Market pricing: Simba offering 55% discount, Emma offering 50% and every other mattress company offering similar discounts. Eve Sleep although is a very unique brand, but it's not special enough for consumers to pay full price for when competitors are offering good deals. It's either u discount at slimmer margins or ur not gonna get much sales

Hard times for consumers... the only way to attract purchases especially big ticket items from a limited pool of buyers is to discount aggressively while competitors are doing the same. What other ways for CC to attract people to buy mattresses especially when times are extremely tough for people as energy prices soar?

Can the AGM be watched online? Anyone got a link?

Does that mean they are only permitted to issue one-third of the company's share capital (current float (i.e. 274,742,418 shares)) which means at current market cap (4.5m) and share price (1.6p), if raise at current share price then the maximum they can raise is 1.5mil? But usually rights issues are issued at a discounted price so it's likely they may only be able to raise about 1mil? That's not much is it?

MMs taking 1.1m shares at 1.815p- seems to be a willing buyer at these prices.

Past two days have been strong and consistent selling... it seems the cost of living crisis is spooking retail investors. It seems quite rational that people are less likely to buy a mattress during these times. Hopefully DFS deal generates high enough sales to offset the general downward trend of spending especially high priced items like mattresses and furniture.

What makes u think that? CC mentioned they received none so far in the recent update not long ago. What changed since then?

It's great to learn there is an influencer promoting it.

Added again today. Tried to add more before close but couldn't buy anymore. Seems selling is drying up unlike previously. I can now sell 400k shares without a problem... Seems like any sort of serious buying will cause significant changes in SP. GLA, IMO, DYOR.

5mil Market Cap, 4.5mil cash in bank... even with all the headwinds of inflation & consumer spending in UK etc. I think with this is IMO at least worth 15-20mil business at current situations; so i think the market undervalued this company quite significantly and priced in failure for this company. I simply don't believe it. I think this is a great business with top leadership and talent (one of the Best Places to Work 2022 by Campaign Magazine UK). I think it will eventually come good and possible consideration for takeover rather than bankruptcy. Time will tell... I think the recent deal with DFS also helped a lot for my decision to add. GLA, IMO, DYOR.

Hope to see director buys. Ex-Chairmans Wife Ms. Pindar bought more of PurpleBricks on recent lows. I am hoping senior management put money where their mouth is. UK&I Breakeven this year reaffirmed by Chairman and CEO. They seem committed and long. GLA

Spreads currently at 8% + transaction fee 1-2% = 10% cost- as soon as u buy u lose 10%... The spreads are shocking. Unless u expect this to rise 50-100% otherwise the immediate loses are horrendous. I am currently holding for tomorrow. Not expecting much... sales I think q1 should be okay. Going forward could be challenging due to inflation and market conditions although recent news on company specific performance relating to the new partnership with DFS cud offset the status quo prior to partnership and boost sales growth. IMO, DYOR

Historically speaking, SP rise before results day and then fall after. In this case, we are not seeing much of a rise although results 2moz. Are u buy, hold or sell? What's ur opinion?

Thanks for ur opinions Wyn. That is a great question... and it's quite hard to find the balance.... especially when this particular sector is experiencing fierce competitive, a mattress price war in addition to rising costs, deteriorating margins and consumer tightening.

However, CC is wise and from my limited knowledge of her, she seems very fixated on the ROI idea of customer acquisition cost and generating much more than every £1 spent on marketing. I think she actually gets it unlike the prior CEOs and so many other who splash the cash on marketing without considerations on returns. This I believe CC will eventually do a good job if she gets the money to spend over long-run. IMO, DYOR.

Positive results BUT key headwind I think is inflation. Margins are very slim in this sector... so continued rise in costs such as logistics, fuel, raw materials, salary etc.. is not going to help h2. Debt down significantly but Avg month-end net debt still at £191m... Would of been better if they just raised more previously to reduce debt to zero. Nevertheless, good progress. IMO DYOR.