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Yes over the past recent weeks, I believe there has been a seller (s) lurking in the background and has been offloading on the market. We have experienced this with Eve Sleep previously by the infamous Star fund manager "Neil Woodford" where he had to force sell and liquidate his fund which created a fire sell driving Eve Sleep share price to 0.8p. After the overhang from Woodford, the share price gradually retraced to 2,3,4,5,6,7 to 8p with the earlier period driven by II interest (Octopus) and latter period mainly on rumours relating to CBD product and signs towards closer profitability and now back down to where it is now cos of a new seller behind the scenes IMO, DYOR.

What is different from the old Eve sleep I believe, there is a much stronger leadership namely CC who has a amazing marketing track record and seems to be pretty "Alert" on how to best spend the marketing to balance growth VS profitability.. I believe she has the drive and passion to get this off the ground once and for all. GLA.

Sudden surge in buys outweighing sells... could this be the u-turn? Yes please!

Supply VS demand. I believe after the seller has been cleared this will retrace and allow for upward movement. But who know's who the seller is and how much stock they have left... If I was private equity, I would be looking with interest especially at the following characteristics:
-Strong management team
-Brand equity (Millions invested)
-Growing sales
-Strong balance sheet
-Vision and leadership.

I believe Eve is heading towards the goal of demonstrating profitability in 2022. Eve Sleep vision is not just a mattress company but a sleep wellness business including a wider portfolio of products which I believe is where the market potential is. IMO, DYOR

Ouch... 2.3p sounds bad. Hope it doesn't go there. The seller (s) seems to hold quite a large holding and very persistent to offload. Afraid if this continues, we may experience such scenarios you mentioned. Just hoping it's the end of his/her overhang. IMO. If so, it has created an opportunity to buy in at these recent summer sale prices. I have taken the opportunity to top up at these levels but afraid I am catching a falling knife. But I believe at these levels it's pretty good deal. IMO,DYOR

Wyn, what's your view currently with Eve? RSI is back up to 40. How u interpret this from TA perspective? Thanks for ur valued comments.

Wyn, what's your view currently with Eve? RSI is back up to 40. How u interpret this from TA perspective? Thanks for ur valued comments.

Are we seeing a reversal here. Major seller done and dusted or taking a break?

Positive indication, better than nothing. It would be nice to see a more aggressive buy and more skin in the game despite the share options. What about CC?

Selling continues... this action looks like it's from a larger holder with broker acting on behalf to sell on the open market. Not sure how much overhang left. 500k sale Friday. How much more? IMO DYOR.

It looks like your analysis it quite accurate. It's hit around 3.2 level now... seems like there is a seller behind the scenes. Not sure if it's an individual big holder or combination of sellers.

Nice one Wyn, every little helps! What's your opinion and TA analysis of EVE situation currently? Thanks!

I have added over recent days. Agree, looks like a good entry IMO. The company market cap valued at 9 million with at least 5 million cash with expected "minimal" cash outflow this year; so balance sheet is strong. Sector tailwind much more online buying and house moving needing for new mattresses and more should continue to benefit this industry.

Proven model. If Simba, Emma and others can demonstrate profitability and attract private equity, capital and investment, Eve sleep with it's strong foundation with an incredible CEO/marketing capability also has a good shot to turnaround this company to profitability. GLA. Thanks for sharing the TP data and valued comments and analysis.

Key drivers on my expectation to profitability for the future (IMO, DYOR)
1)Background is Eve Sleep as a company is getting closer to profit demonstrated in 2020 EBITDA losses reduced by 81% to £2.0m loss (2019: £10.7m loss); Closing the gap year on year with smaller loses.
2) Controlling costs to increase margin will be a key; although challenging inflation pressure in the material and logistics costs.
3) Increase product range launches will increase size of the sales basket. Higher sales, bigger economies of scale to cover overheads.
4) Get back in bed with Amazon. Talk it out until it is economically viable. If Emma & Simba can get it to work, why can't Eve.
5) Strengthen retail partnerships
6) Cash is king. Invest the 5m cash wisely focusing on ROI and result based KPIs.
7) Do what works. Sloth works, so build on the idea/story.

I think the elephant in the room is "Eve has exited those which were not economically viable, including Amazon UK," - As the largest go to e-commerce provider, seems like a tough decision to make. Not sure if this is wise one to lose out on such an enormous channel. I hope CC can continue to leverage on her marketing expertise especially on the success story of the SLOTH to drive more D2C to their websites. And make-up significantly for the loses on sales from Amazon. A fall in sales will not look good.

Brief personal opinions/comments on Eve Sleep's current product portfolio. Would be great to hear what you think they are doing right and wrong and what cud be done to do better?
1) Mattresses (6 Options) - I think overall these 6 options addresses pretty much every customer segment. Don't think more options is necessarily good.
2) Bedding (18 items) - on the pricer side, would be great if they introduced more premium fabrics like silk or similar textures
3) Bed frames (7 items) would be great if can expand more options here and provide more lower end but good looking designs
4) Bedroom furniture (3 items) Very limited option and bed drawer out of stock. They could do much better expanding their range and pricing here.
5) Baby & child (5 items) - A bit boring and simple. All white. Kids like a bit colour, fun and life. A lot of work to do here.
6) Sleep gifts (11 items) - the Morphée sleep aid & weighted blanket seems to have sold a few in the results. I can't find the pyjamas or nightgowns which should be a no brainer? Slippers, towels etc wud be good also.
7) Sleepover (6 items) including the famous sloth. This is their new collection, good to see! Wonder how they are selling.

Just a quick review and analysis of their website and product range... to be honest besides the mattress and pillow, other items I perceive I could buy better and cheaper from Ikea or other companies so I think they have some work to do if they were to convince me to buy other product categories on their website. Hope they can pay more attention and invest their £££ for better returns here rather than France. IMO DYOR.

Does anyone know the sensitivity and specificity data of Parsortix system in different indications?

HI Wyn, yes I hope so! The RSI for AGL is around 33 whereas RNI for EVE is around 32. hopefully these are both strong indicators that both are at the bottom and oversold and now ready for reversal. What's your interpretation? Which you think have more potential to bounce faster and stronger in short, medium and long term?

I believe 3p ish a good entry point for Eve, just hope CC can demonstrate this company can make a profit soon.. IMO, DYOR

Yes ur right. Eve sleep is pocket change for Next. Thanks for your comments on AGL. Agree, looks like a great opportunity at these levels. I hope Eve can accelerate their product line and range to other home and furnishing categories. I believe this would probably make Eve a more interesting proposition for investors than the competitive mattress business.

Thanks for your comments Wyn. Agree and appreciate your insights in Eve as always. For point 1 and 3, I think these are quite gradual and will be key for medium to long term SP development. Whereas 2. and 4. could drive this price very suddenly. I do like the idea of Next and Eve merger, seems to makes a lot of strategic sense but who knows. What your opinions on recent SP fall for AGL?