Consolidation27 Jan 2017 16:28
Good question, so read the proposal through again and the 17th Jan mid price is the price for the potential new share offering. So to generate £108M they will issue 3,248,120,300 new shares which will consolidate to 64,962,406 new ADS Nasdaq shares.
The 50:1 consolidation price will be on the day, so if at 3p that day the price will become £1.50
I hope that helps
GLA