RE: A little Patience7 Nov 2020 11:30
Almagest, it really depends on how unique the product is/who/if you have competition and production costs/internal costs - once you know your botton line you can then add on your % mark up. They could create a higher end price, let the cheaper end of the market fight it out for the pennies and supply higher end clients, ' Turnover is vanity, profit is sanity, cash is a reality' or let the licensees deal with the mass volume.
I don't know anyone who works on 10%/15%, especially if you are exporting and have to deal with currency rate fluctuations. They could also run different price lists, price list 1 is X price, price list 2 is X price etc (volume related/payments up front related to what your price is) Either way, for us its about the balance sheet when all is said and done.