RE: Are BOO going bust?10 Jan 2023 12:37
"Think about it. You can "buy" an item, wear it once and return for £1.99. You can repeat this all year!"
How is that different in anyway to any other apparel merchant?
I doubt they are going bust. Liquidity factors are worse than they were a few years ago but we have also seen a lot of capex which has been funded through cash/cash equivalents so it isn't a like for like comparison. In turbulent times profitability isn't key, but cashflow. If Boo have the spare cash to invest in REVB it would suggest that cashflow isn't a problem. The financials will reveal all.
If any of these companies goes bust it will likely be ASOS, which if this does happen, will reduce competition in the market that BOO and SHIEN will likely gobble up.