Come on ABDX publicise our Strep A Test12 Jan 2023 14:35
Surely ABDX should be pushing this story out to the consumer, health, medical and business journalists plus news desks of Sky, BBC, ITN and the tabloids and broadsheets etc. Suggested briefing below. Also an RNS to the stock market would create investor awareness. Come on ABDX publicise our Strep A Test today!
For example, something simple such as Abingdon Health plc (AIM: ABDX), the leading international developer and manufacturer of high quality and effective rapid tests, announces the addition of a Strep A self-test to its product portfolio. Available on pre-order, the test will provide people with a convenient home self-testing solution for group A streptococcal infection (known as GAS or Strep A) at a time when Strep A and Scarlet Fever cases are unusually high.
Strep A is a type of bacteria that causes mild infections, but more serious problems can develop which is called invasive group A strep (iGAS) and is potentially life-threatening.
Plus a quote from the CEO such as "With Strep A being a significant issue currently across the UK, our rapid test offers a quick and convenient way to rule-in or rule-out infection. Our Strep A test is MHRA-approved for home-use".
Then just add our consumer facing web address to the story and send it off today to the consumer and business media as well as an RNS at 7am tomorrow to the stock market.
Come on ABDX. It's time to start to proactively raise the profile of what you do.
Good luck, Brighty