RE: Pixalate27 Jun 2018 19:49
Stt, you're much better than me on this, or more committed in trawling the advfn site. I apologise if you've found it and he did forecast the $15m. Perhaps you could just confirm the date and time of Gowlane's post and I'll take a look.
On Pixalate I don't think it does have much commercial impact at all (although it's obviously a disaster if it falls, just like Quantcast). It helps their PR and position as a brand safe environment. Ultimately it can't do any harm to be at the top. You never know, one of the industry challenges could be advertisers using fewer DSPs in the future and some may look at who's trusted when slimming down their list.
I'm just glad we're not AppNexus, their ratings have fallen heavily to around 20th. All that Ads.txt hasn't made them any safer. Perhaps AT&T will revise their offer down $600m now to discount the Ads.txt premium.