RE: Exclusivity rights23 Aug 2018 17:49
I disagree when launched it was a risk for superdrug as well presumably at the time we were also in talks with Boots, but they either didn't want St or the terms weren't as good as superdrug. Without superdrug we would have found it nearly impossible to launch Roots.
It was a good deal at the time, but we've outgrown the exclusivity deal. Hopefully that's the end of them especially for our established brands. I wouldn't be opposed to a skinny tan deal in Boots that incudes exclusivity on Charles and Lee or Stevie k for example.