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There's 50+ features and facial recognition is one of them so it just depends which additional features oem's choose. I'm not sure many if any will be subscription based, it will just be standard features when you buy the car I expect.
I think our technology applies to the advanced one so from 2024 and 2026.
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Deadlines for driver monitoring systems are approaching fast
Automakers need to act fast if they are not yet prepared for forthcoming changes in legislation and consumer-group car safety ratings. The European Commission mandates driver monitoring from 2022 for all new type approvals. Vehicle systems need to detect signs of drowsiness and issue warnings to the driver.
Euro NCAP already begins attributing points for Driver State Monitoring (DSM) this year. DSM will earn even more points in safety scores as of 2023.
North-America and China are following the lead.
According to the World Health Organisation, over 1.3 million people die each year as a result of road traffic crashes. NHTSA (National Highway Traffic Safety Administration) informs that
94% of serious crashes are due to human error”.
The weak link in driving is the driver. As a result, legislative and consumer bodies have been increasing their focus on driver state monitoring with automakers being mandated to act.
EC legislation as of 2022
EC legislation will be introduced as of 2022 for all new type approvals and 2024 for all new vehicles. Legislation will cover 3 main areas for driver monitoring:
Driver drowsiness and attention warning - A system that assesses the driver’s alertness through vehicle systems analysis and warns the driver if needed. This will be applied to new type approvals from 2022 and all new vehicles from 2024.
Advanced driver distraction warning - A system that helps the driver to continue to pay attention to the traffic situation and that warns the driver when he or she is distracted. This will be applied to new type approvals from 2024 and all new vehicles from 2026.
That's not DMS though. As far as I know they don't have a DMS offering. They could license it from us non-exclusive though. Try and buy us or do some sort of deal with Smarteye or cipia.
I don't see them trying to develop one in house unless that's already a project they've been working years on already.
I think the complexity of the aviation deal(s) could be an issue we're obviously working with CAE on simulators, not sure if we're working with others.
We've announced we're working with Collins and we're obviously working with BAE. And possibly more. I expect there's an overlap there so do we go for an exclusive with one with a big upfront fee or try and get a non exclusive one with both. Probably very complex discussions and decisions.
I personally wouldn't be surprised if fleet doesn't grow as much this year. There might be a lag as customers wait for gen3. Also not in full production of gen2 till November I believe. Although we might get more of an indication on Thursday.
Longterm I expect huge growth from fleet.
What do you want them to do to boost the share price?
As long as they deliver operationally the market will hopefully, at some point, move to reflect true value.
I'm also not sure what they can do to move the price. They announced the Magna deal and imo we should be sitting at 10p or higher just on that.
Cenkos have a Conservative 25p target and yet we're trading at a 72% discount to that.
Sometimes the market is just irrational. Maybe we'll get a rerate after Thursday.
https://www.cocacolaep.com/media/news/2022/keeping-our-people-safe/
Finally, we are always looking at how technology and innovation can support wellbeing and safety. In Indonesia, we’re trialling the use of cameras in the cabs of our vehicles to detect driver fatigue or distraction in real time.