RE: Some comments17 Jan 2026 16:27
Having done some research and some professional input I’d like to delve into the RPM metric a bit more as it’s been twisted and thus the facts need to be given context.
The opportunities offered by my explanation below offer strong and increasing growth to revenue and profitability which will be key in the strategic review process. Interested parties will be hugely interested in what the future holds for Audioboom.
RPM is a yield metric - how much value the company generates from downloads and views of the podcasts. It can be viewed across the entire Audioboom network (all downloads and views), or can be cut to view and compare a subset of downloads/views... ie, individual countries, content genres, single or groups of podcasts, and consumption type - audio and/or video.
In 2024 the network RPM was at its strongest because the AB network was made up of mainly US consumption and audio consumption. The US is the most commercially developed region for podcasting and Audioboom had spent 10 years developing their monetisation engine for audio.
Fast forward to the end of 2025 and the make-up of their network has changed considerably. They added 66% more network consumption - much of that was from the Adelicious acquisition (ie UK consumption) and video consumption because of the sharp growth of video podcasting.
The UK podcast advertising market is considerably less developed than the US, and video monetisation is at a much earlier stage than audio - so those 60m+ new views and downloads carry a much lower RPM naturally. In turn that brings down the network RPM that AB publish - but there's no doubt that they're still doing a great job on the RPM for US and audio in general.
On Stuart's X thread this week he said video RPM was less than half the audio RPM and that the Spotify partnership will be the first step to closing that value gap. In the UK the combined Audioboom and Adelicious sales operation will be moving quickly to close the UK value gap too.
So this is all upside opportunity.
In no way has anything weakened at Audioboom, they just have a huge amount of new underdeveloped inventory that they will now be looking to exploit.
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