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What is the impact of ... artificial intelligence on podcasts?
It is interesting to examine the impact of booming artificial intelligence (AI) on podcasting.
AI-based podcasts are predicted to be worth $3 billion by the start of this year.
• AI-powered podcasts grew by 500% in 2022.
• AI has the potential to reduce podcasters' costs by up to 50%.
• According to a study by Acast, 85% of listeners believe that it is ethical for podcasters to use AI to
create podcasts.
• The same study also revealed that 84% of podcasters and 57% of podcast listeners believe that AI
tools such as ChatGPT and Canva will improve the quality of podcast content.
• A survey conducted by Headliner revealed that 66% of podcasters use AI to improve their podcasts.
In addition, the same Headliner study found that podcasters use AI in the following ways:
• Image generation
• Social media support
• Transcription
• Writing (e.g., podcast notes)
• Podcast metadata
• Audiograms
• YouTube automation
k. Which podcasts are the most listened to?
If you need inspiration for your own show, or if you're new to podcasts and want something that everyone will
enjoy, you'll need a list of the most popular podcasts.
What is the revenue from podcasts?
The number of people listening to podcasts continues to rise strongly. But what does this mean in terms of
revenues?
Let's look at some interesting data that illustrate the economic boom in podcasts:
• Podcasting had become a billion-dollar industry by 2021, and by 2023 podcasting revenues were
expected to reach $2.3 billion (latest figures available) in the US alone. This represents an increase of
24.8% on the previous year.
• By 2024, it is estimated that podcast advertising revenues will reach the $4-billion mark.
• The overall digital advertising market grew by 12% in 2022, but podcast advertising revenues grew by
26%.
• An Interactive Advertising Bureau (IAB) report on podcast advertising in the United States shows that
70% of advertising revenue comes from weekly or fortnightly podcasts.
Share of advertising revenue by podcast genre (United States)
• Sports: 15% of sales
• Society and culture: 14%
• Comedy: 14%
• News and politics: 12%
G. Who listens to podcasts?
When it comes to podcasts, it's interesting to know who's listening to the content. If you're thinking of launching
your own podcast, you'll need to determine your target audience from the outset.
By age:
• 66% of podcast listeners in the US are aged between 12 and 34.
• According to a study carried out in 2022 by Edison Research, 50% of podcast listeners in the United
States aged between 12 and 34 have listened to a podcast in the last 30 days.
• In the same study, 43% of podcast listeners aged 35-54 had listened to a podcast episode in the last
30 days, making them the fastest growing group of listeners.
• More than 25% of Americans over the age of 55 listen to podcasts every month.
• 28% of Americans aged 65 and over listen to podcasts.
By gender:
• 56% of podcast listeners in the US are men.
• 44% of American podcast listeners are women.
• In the UK, 53% of podcast listeners are men and 47% are women.
• In Australia, 44% of podcast listeners are women and 56% are men.
• In Canada, 46% of podcast listeners are women and 54% are men.
h. The United States in the lead, but others are not far behind
Although podcasts originated in the United States, today they have listeners all over the world, and these
The size of the podcast market
It turns out that the sector represented almost $23 billion in 2023, but this growth should reach more than $100
billion before 2030!
The likes of Spotify and Pandora Radio have responded by expanding their podcast content libraries: Pandora
began offering podcasts on its platform in late 2018, and Spotify has invested aggressively in podcast
companies, buying Gimlet Media and Anchor in February 2019, followed by Parcast a month later.
d. Crazy growth
The podcasting landscape is booming, with millions of listeners looking to get their fix of audio entertainment
and education. If you don't have time to go through it all, here are some of the podcast statistics you need to
know.
• There are over 464 million podcast listeners worldwide, and it is predicted that there will be 504.9
million by 2024.
• The average listener spends 7 hours a week on their favourite podcast app.
• Episodes of between 20 and 40 minutes in length reign supreme, to suit busy schedules and short
attention spans.
• Podcast listening transcends gender, with women slightly ahead of men (48% vs 43%).
• Podcasting is not just an American phenomenon. Sweden and Norway have the highest number of
monthly listeners as a percentage of Internet users.
• Video podcasts are booming, offering a new dimension to audio storytelling.
• Spotify and Apple Podcasts lead the pack, battling it out to dominate the global audio market.
• Viewing peaks in the morning, and most episodes are consumed on mobile devices.
Finally, it's interesting to note that the majority of podcast listeners are on social networks.
1. Podcast madness
If you're fed up with eye-watering videos, non-stop radio or books, there's an alternative: podcasts! Podcasting
is nothing new, and you've certainly had your taste of it, but it's a growing field that's becoming impossible to
ignore. Here's a review and analysis of a true phenomenon.
a. The facts
Unfortunately, there have been countless announcements of redundancies in both the print and digital media.
Even website publishers, for example, who were thought to be immune to just about any headwind, are talking
about layoffs because of the drop in advertising business.
Some publishers have noticed that only news sites are able to generate adequate advertising revenue.
Because that's what the public "consumes".
The estimate concerns the online display advertising market, which includes banner, video, audio and special
operations formats, including mobile and all marketing methods.
There is, however, a “newcomer” who is not experiencing a crisis and who could attract a new stream of
advertising: podcasts.
b. What is a podcast?
According to the definition, a podcast is digital audio content that can be listened to anywhere, anytime, using
RSS feed technology. The term (a contraction of iPod and broadcast) was coined in an article in The Guardian
in 2004. The following year, on 28 June 2005, Apple seized on the term and made podcasts widely available
by introducing the concept of subscriptions in version 4.9 of its iTunes software, enabling synchronisation with
the iPod. At the time, there were 3,000 podcasts available...
c. There are podcasts and then there are podcasts
Contrary to popular belief, there are several podcast segments:
• Radio programme replays (or "catch-up radio"): these are radio station programmes (features, news
programmes, documentaries, etc.) that can be listened to on demand. Almost all radio stations offer
their programmes as podcasts.
• Native podcasts: this is audio content produced for direct broadcast to the public, without being
broadcast on the radio. There are many more of these, as they are not subject to a programme
schedule and, above all, are easier to produce. This category includes independent podcasts and
podcast networks.
Beyond the media, brands are also getting on board. In France, Orange, LVMH, Veuve Clicquot, Hermès and
Guerlain are among the brands to have created their own programmes, as part of a wider brand content
No surprise that podcast revenue is up. Good news. Confirms upward trend in advertising spend. Thanks for posting Rifkin.
It is all getting very boring. You’re right it’s time to move on. So much unnecessary bile. Most of it is nonsense and not based on fact. I’m sure there has been shenanigans but let’s now concentrate on the business of Audioboom. We need to support Tobin and Last in getting out the positive future.
Two posts from Bearhunt at 18:45 are what Audioboom prospects are. This chat about shareholders is for the pub with a pint and crisps.
Bearhunt you called out Livestock quite correctly. He couldn’t wait to post as soon as the market was open with his misleading comments.
Align are keen on Audioboom and buying in the market. That’s interesting as it specialises in research and analysis services. Anything special here bearhunt3r?
Can’t wait for this bearhunt3r. There is so much propoganda being posted on Candy and Bonnier.
I believe Tobin’s consistent purchases show us that the value given by the market is totally unrealistic and based on traders rather than investors.
Zak, I’m worried that you weren’t watching the rugby yesterday instead of writing your excruciating posts. There is something totally fishy about your pleading to be understood and trusted.
Need some one like you bearhunt to highlight these posters with spurious theories and comments.
The Joe Rogan show signed up another deal with Spotify for USD 250m. Spotify have valued this on a multiple of advertising revenue basis. Who knows what the multiple is. The metric of valuing Audioboom on revenue basis is that of Cavendish in its Note. Audioboom valuation of USD 240m at 3 x 2024 revenue is now realistically set.
Thanks for posting this. How is Spotify valued by the market if it’s making losses and the price goes up because it’s narrowed its losses. The market value of Spotify is based on Revenue. Take this thinking across to Audoboom. When the market in shares gets into line without the manipulation then there will be a massive correction. Ridiculous valuation of half a year 2024 forecast revenue.
Spotify have signed up Joe Rogan again for USD 250m, an increase of USD 50m on 2020 deal. Who said Podcasting was not the future. Spotify obviously have huge faith with this commitment.
Exactly Marsh. Of course have video as on add on but audio is much more flexible.
Good points made.
Here's an example of one of Audioboom podcasts in YT... https://www.youtube.com/watch?v=xTk8guqsDPg&list=PLCprSpAj-wvAeHWGzQ-JgTyljg6GyC9D1&index=12
875k views - monetizing those with Audioboom ads. You'll see when the video starts there's a message in the top left corner saying 'contains paid promotion'. That's a paid promotion to Audioboom
Also, LosingLess is not correct .Youtube is a walled garden, you cannot distribute video content into it in an automated way. You have to upload each video directly to Youtube, so that is how Audioboom have to handle it. It can send audio feeds to YT, but video content has to be uploaded directly to it (containing our ads of course)