RE: European markets eye mixed open amid NATO, ceasefire focus26 Jun 2025 07:28
Https://uk.finance.yahoo.com/news/3-basic-costly-isa-mistakes-101416603.html
"Throwing good money after bad
I recently sold all my shares in Boohoo Group (LSE: DEBS). That was a painful decision to make, as not only did I sell for much less than I originally paid, but I also had to consider why I had squandered some of the money in my ISA to buy such a dog.
The reason was that, when I bought, Boohoo had proven its business model, had previously been profitable, was sitting on spare cash and had a strong brand and large user base.
Some of those potential strengths are still true and could help fuel a turnaround. But Boohoo has had an awful few years, losing money hand over fist while battling a downwards sales trend.
Finally I decided to cut my losses. But maybe I should have done that after my first purchase, rather than buying more shares when the price fell."
Incredible that such a reversal in fortunes could have been achieved.