RE: What's Angle Worth Near Term ?19 Jul 2022 16:17
We are looking @ £1k per test with a gross margin of 70% (according to the CEO)
I believe the average order value has been estimated @ £1k to £2K
So you could look at it many ways. For instance:
1. The A.O.V is £1.5K with 70% GM
Or, as I would prefer to do, use the sensitivity model that is common in business planning
For Instance the A.O.V would be
Sensitivity A £1.5k
Sensitivity B £1.25k
Sensitivity C £1.1k
The reason for the A,B,C would be the structure of a test. So lets say a two part test both @ £1k each = £2k (GM 70%) A single part test being £1k (GM 70%)
Or you might say there are far less two part tests than expected in sensitivity A, or for some unforeseen reason the GM is heavily eroded (say 50%) then you would be looking at sensitivity B or C.
Just so you know, these calculations are common place in business for the purposes of proving potential profitability, cash flows, balance sheet exercises etc. In other words they are a planning tools so I think you are barking up the wrong tree!
Good luck anyhow.